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Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

MAM Marketing Brands
Delhi HC directs Airtel to modify IPL ads

MUMBAI: Telecom operator Bharti Airtel, under instruction from the Delhi high court, has agreed to modify its ongoing ad campaign of promising "live and free access" to the coverage of the Indian Premier league (IPL). The change reflect the fact that the "free access" to the IPL would actually cost...

iWorld Telecom
IPL 2018: The dos and don'ts for brands

MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long...

MAM Marketing MAM
Viacom18, DSport join hands for simulcast of Nidahas Trophy

MUMBAI: In what may be a sign of things to come, Viacom 18 has struck a deal with DSport to live simulcast the Nidahas Trophy, a tri-nation series tournament featuring India, Sri Lanka and Bangladesh.

Television TV Channels Sports
Average time spent on TV skyrockets

The idiot box is still alive! Despite all the talk of television taking a back seat to online consumption platforms, the average time spent (ATS) per viewer was at an all-time high in the penultimate week of the year. According to week 51 of Broadcast Audience Research Council India (BARC), people...

Television TV Channels Viewership

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