MUMBAI: Fantasy cricket app Gamezy has launched a new IPL campaign featuring brand ambassador KL Rahul, which revolves around the thought, “Play Fantasy Cricket Hatke.”

The new series of Gamezy advertisements, conceptualised by Aagey Se Right, will run across live broadcasts of cricket matches on Star Sports. Apart from live cricket, the brand also plans to showcase these commercials on various digital platforms to amplify the reach amongst the vast cricket fan base.

Aagey se Right founder & creative director Abhay Mehta said that the new ad campaign is aimed to make people identify Gamezy in its true essence. 

"The idea of playing fantasy cricket with more innovative features; hence making the gameplay Hatke was essentially the brand's message for its users. With the overall category focusing on creating teams and joining contests, Gamezy’s core offering is all about making the fantasy experience more exciting with its unique features like live and & 2nd Innings," he added. 

Mehta also lauded KL Rahul for his performance in the advertisement and revealed that the cricketer has raised his acting bar to a whole new level. 

"The current set of ads plays upon situations a fan has to face while playing fantasy sports in a humorous manner. Gamezy with its Hatke offering of new variants is trying to not only offer a solution to enhance gaming experience but also disrupt the category which otherwise is heading towards being a commodity," said Gameskraft SVP - marketing Harish Rawat. 

KL Rahul said, "Continuing the innovation and hatke features that Gamezy has to offer, this time around, I loved challenging myself again in a completely different genre. And I'm thrilled with the love that Samaybhaiya and Jollybhai are receiving.”