Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at Taj Lands’ End here. The much-anticipated event celebrated the very best of strategic, ground breaking and high impact media campaigns by media agencies in the year gone by.
Wavemaker with 395 points was recognised as ‘The Media Agency of the Year,’ while also bagging the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).
Mindshare with 375 points stood second and Lodestar with 160 points stood third.
HUL was declared as ‘The Media Client of the Year.’
'The Best Implementation Team of the Year' award went to Wavemaker for Mondelez India Food for Cadbury Celebrations - Not Just a Cadbury Ad
This year, The Advertising Club (TAC) received 1,054 entries with around 25 agencies participating in the competition to win the prestigious media award. More than 1,200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 gold and 51 silver Emvie trophies being presented to the winners in addition to 42 bronze winners receiving recognition.
Google, the 'presenting sponsor' instituted special recognition for work done in the area of "Inclusion." The campaign that bagged the honour was McDonald's - Eatqual - One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year, it was announced.
The Times of India Group instituted the Pradeep Guha trophy for the category 'Young Emvie of the Year.' The Pradeep Guha trophy was on stage by Partha Sinha- president, Dia Mirza as distinguished guest, and Papia Guha, wife of the late Pradeep Guha.
Emvie Committee chairperson Aditya Swamy said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”
“It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said The Advertising Club president Partha Sinha.
The awards were presented by Google, powered by Colors and in association with The Times of India.
The entire list of the winners is as given below: