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Wavemaker rolls out multi-audience planning platform Maximize

NEW DELHI: To address the complexities that media planners and clients face today as a result of increasing audience fragmentation, Wavemaker has introduced a first-of-its-kind AI-powered media planning platform called Maximize. The network has rolled out the product globally, allowing planners to...

MAM Marketing MAM
Wavemaker India bags media mandate for PagarBook

NEW DELHI: Wavemaker India has bagged the media mandate for PagarBook, which offers payroll and attendance management solutions for micro, small, and medium enterprises (MSMEs). The account will be handled from the agency’s Bengaluru office. Wavemaker India will manage integrated media mandate for...

MAM Media and Advertising Account
Wavemaker India retains media duties of Perfetti Van Melle

New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India. Wavemaker India has been the media agency on records since 2006 in India. The multi-agency pitch...

MAM Marketing Brands
Zee Cafe hosts the best of Indian cinema for a riveting conversation

Cleverly tailored narratives retold through the lens of avid film-makers bring to you unexpected joys this December. Royal Stag Barrel Select Large Short Films, short films platforms in India, recently hosted some of the greatest minds from the world of films for an engaging conversation on the...

Television TV Channels GECs
Will non-fiction shows witness growth post IPL?

IPL 2020 was the first major live sporting event since the lockdown began. Despite a delayed start owing to the pandemic, it proved to be a respite for Indian audiences who were wilting on a diet of TV news and reruns.

Television TV Channels GECs

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