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Wavemaker India retains media duties of Perfetti Van Melle

New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India. Wavemaker India has been the media agency on records since 2006 in India. The multi-agency pitch...

MAM Marketing Brands
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Zee Cafe hosts the best of Indian cinema for a riveting conversation

Cleverly tailored narratives retold through the lens of avid film-makers bring to you unexpected joys this December. Royal Stag Barrel Select Large Short Films, short films platforms in India, recently hosted some of the greatest minds from the world of films for an engaging conversation on the...

Television TV Channels GECs
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Will non-fiction shows witness growth post IPL?

IPL 2020 was the first major live sporting event since the lockdown began. Despite a delayed start owing to the pandemic, it proved to be a respite for Indian audiences who were wilting on a diet of TV news and reruns.

Television TV Channels GECs
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Marketers want news channel viewership data to be more frequent

The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding how the measurements work.

Television TV Channels News Broadcasting
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Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting

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