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Vivo appoints Posterscope, Laqshya to handle OOH

Vivo is looking at strengthening its existing and unique OOH engagement.

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MUMBAI: Handset maker, Vivo,  has appointed Posterscope India and Laqshya Solutions as its out of home agencies. 

According to a media report, the size of the account is said to be Rs 150-200 crore.

The new partnership will build on Vivo's foundation of existing and unique OOH engagement and initiatives.

Vivo India CMO Jerome Chen says, “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

Laqshya executive director and CEO Atul Shrivastava mentions, “The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our research and strategy teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client's seriousness on using the OOH media as a strategic media in the market.”

Posterscope Asia Pacific regional director and Posterscope Group South East Asia group MD Haresh Nayak adds, “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

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