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Publicis co Zenith wins Honeywell media duties

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MUMBAI: Zenith, a part of Publicis Media India has won the media duties of the air purifier line of business of Honeywell, a Fortune 100 company and a technology powerhouse.

Honeywell is one of leaders in air purification for residential as well as commercial applications, across multiple global markets. The brand empowers consumers against rising pollution levels in both urban centers and smaller cities and is witnessing significant growth as is the air purification market in India.

Zenith India group CEO Tanmay Mohanty says, “Honeywell, with its 80 year old lineage, is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled."

Mohanty added: "Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywell’s expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business."

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