MAM

Madison Media appointed as media AOR for Medlife

Earlier this year, Medlife.com had handed over its creative mandate to Lowe Lintas

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/17/madinson.jpg?itok=oTalGaaa

MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. 

Earlier this year, Medlife.com had handed over its creative mandate to Lowe Lintas Bangalore, which was earlier being handled by Soho Square.

Commenting on the win Madison Media & OOH partner and Group CEO Vikram Sakhuja said, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing, etc., liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”

Madison Media Omega chief operating officer Dineshsingh Rathod said, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.” 

Medlife chief marketing officer Meera Iyer noted, “We believe Madison has the data-driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/nestle.jpg?itok=QIpuDMqz
Nestlé MILKMAID creates sweet stories of in-home baking, with Live Baking Masterclass

Nestlé MILKMAID has a rich legacy of creating sweet stories through delicious homemade desserts across Indian households over the years. The brand takes great pride in keeping pace with the constantly evolving tastes of its savvy consumers. With baking steadily gaining more prominence, Nestlé...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/Society%20Tea.jpg?itok=EZOmcNPD
Society Tea says tea market well established to champion #VocalForLocal

MUMBAI: One thread that binds Indians as a nation, despite the diversity in cultures and languages, is the love for tea. The way tea is consumed here changes every 100 km. It has been an irreplaceable part of every Indian, making it the most loved beverage across the subcontinent.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/shams.jpg?itok=ry8rgVg_
Isobar India to nurture future strategists with 'KickStrat'

MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.KickStrat is the most comprehensive and exclusive 24-week training programme that allows young and budding talents...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/gulf.jpg?itok=YAMZMdIh
Gulf Oil, MS Dhoni release animated campaign on living positively in the ‘new normal’

MUMBAI: Gulf Oil Lubricants India Ltd has launched an animated video campaign featuring its brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/egon.jpg?itok=J3NjQ2Yb
Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative

MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/safe.jpg?itok=Kn1AirR5
Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent

Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/dhara.jpg?itok=frxv8jcN
Dhara rekindles "Dhara Dhara Shuddh Dhara" tune

MUMBAI: Imprinted in our memories from the time the ad used to play on Doordarshan, the jingle and the jalebi kid is still alive in our hearts and mind even after two decades. Back in the early 90's, this tune had kick-started the ‘Anokhi Shuruat’ of a dynamic journey for the leading edible oil...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/music.jpg?itok=qtpv7WtS
IPRS to host a webinar on ‘Getting organized during Adversities’ in association with Music Plus

In the wake of current pandemic, many sectors and industries been adversely impacted resulting in widespread uncertainties. There are growing concerns over livelihood and people are looking for direction and support to survive the economic downturn.  The importance of being represented as a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/gozoop.jpg?itok=LujdvIij
GOZOOP wins SterloMax account

MUMBAI: Digital-first integrated marketing company Gozoop has won the integrated marketing mandate for SterloMax, following a multi-agency pitch. SterloMax, a WHO-recommended hand-rub disinfectant and sanitizer, is the worldwide gold standard for hygienic hand disinfection. The SterloMax brand of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required