MAM

KFC hands over digital mandate to iProspect

The account will be handled from the agency's Delhi office.

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MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain.

The account will be handled from the agency’s Delhi office.

Commenting on the win, iProspect India CEO Rubeena Singh says, “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.”

KFC India CMO Moksh Chopra adds, “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.”

Founded in 1997, iProspect India is a part of the Dentsu Aegis Network. One of the country’s leading, multi award-winning digital agencies, it offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data and feeds, conversion optimisation, data and insights, social media management, lead generation & affiliates, videos and mobile services.

The company has 160+ client roster across different sectors, some marque brands include Myntra, Shopclues, Koovs, Raymond, Aegon Life, American Express, Axis Bank, Bharti Axa, HDFC, ICICI, Kotak, Maxlife, Reliance General Insurance, Royal Sundaram, Yes Bank, Cleartrip, Club Mahindra, Thomas Cook, Apollo Hospitals, Remit2India. It is home to over 300 people across four offices in Mumbai, Bengaluru, New Delhi and Chennai, with a presence in over 50 locations worldwide.

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