MUMBAI: The race for pocketing companies' digital mandates in India is getting intense. Digital advertising is one of the fastest expanding mediums at a CAGR of 33.5 per cent (2015-2020) with expectations of crossing Rs 255 billion in 2020.
iCubesWire, a digital marketing solution and concept provider, has won the digital media duties of Printronix. It addresses the needs for mission-critical industrial printing.
The responsibilities include managing digital media as well as the creative mandate for Printronix. It is one of the biggest accounts won by iCubesWire, and the team will be responsible for increasing its brand awareness and digital growth.
iCubesWire CEO Sahil Chopra says, “We will strive to impart equally innovative strategies and solutions to enhance the brand connect."
Printronix country director - India and South Asia Anand Kumar says, “After getting acquainted with their farsighted vision, we are confident that iCubesWire’s team will work with the best of their abilities and help elevate our brand presence digitally."
According to KPMG and CII’s combined study, India is one of the fastest growing advertising markets globally with a large consumer base and a burgeoning e-commerce industry.