F NEW DELHI : iCubesWire, a leading digital marketing company in India offering 360-degree integrated marketing solutions, recently appointed Priyanka Iyer as group head – south at its Bengaluru office, and Abhronil Roy as group head – east at the Kolkata office.
Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide in 2017 and has evidently taken centre stage of the digital advertising industry today.
iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.
Digital agency and product development organisation, iCubesWire, has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran.
Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...