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Programmatic advertising and political campaigns: The Mahagathbandhan for general elections 2019

Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide in 2017 and has evidently taken centre stage of the digital advertising industry today.

Specials Elections 2019
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iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
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Guest Column: Impact of artificial intelligence on programmatic advertising

Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...

MAM Marketing Brands
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iCubesWire launches Innovation Centre NXT

iCubesWire, India’s leading technology performance driven digital agency, today announced the launch of their Innovation Centre called NXT. The launch integrates new age solutions for the digital industry thereby offering diversified ad solutions to the clients and partners.

MAM Media and Advertising AD Agencies
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YES Bank opts for iCubesWire's AI solution

In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.

MAM Marketing Brands