MAM

Columbus India wins tele sales process mandate for Max Life Insurance

The account was won following a direct pitch

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/25/Manik_Nangia-Nitin_Sabharwal-Anurag_Gupta.jpg?itok=YlgJJfYR

MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office.

This engagement will help Max Life Insurance Company deploy a unique "End-to-End Performance model" powering a new growth model for digital customer acquisition.

Speaking on this, Max Life Insurance director and chief operating officer Manik Nangia said, “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data-driven marketing model integrated at the core with a telesales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

Columbus India chief business officer Nitin Sabharwal added, “We are extremely excited to take on this role of an end - to - end service provider that will help Max life Insurance reach a larger audience using digital distribution channels, and also achieve cost-effective sustainable revenues using digital marketing platforms.”

Columbus India CEO Anurag Gupta said, “Columbus’ unique digital services framework as a marketing & fulfilment agency helps advertisers remove inefficiencies and focus on productivity. Our call center solution uses state of the art digital communication platforms including cloud telephony and data-driven algorithms to help maximise customer engagement. Our unique solution allows Max life Insurance to work closely with us ensuring revenue focus instead of marketing spends optimisation.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/salon.jpg?itok=Uac18I5Y
Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/jeans.jpg?itok=BiuGisT3
Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.  The pre-launch campaign included a teaser release on social media to build curiosity and buzz around...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spaces.jpg?itok=LQkyffji
This festive season, SPACES launches its second edition of the Rangana collection with a campaign inspired by traditional Indian art

MUMBAI: SPACES, Welspun India Limited’s marquee textile brand, has launched a unique campaign to introduce its limited-edition festive range - Rangana Collection. Having received great response from the consumers last year, the brand has introduced the collection again, with a variation. Known for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/urbanic.jpg?itok=Xvg9l7MR
Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

MUMBAI: Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels,  Sony Entertainment Television (SET), Sony SAB and Sony MAXUrbanic, a European high-street brand, has taken upon them to introduce trends which embrace different shapes of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/titan.jpg?itok=V22KxKXX
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/bob.jpg?itok=tUS6Pzcq
Inshorts curates interactive campaign for ‘Bard of Blood’

MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories