MAM

Columbus India wins social media mandate for Peppa Pig, PJ Masks

The account will be handled out of the agency's Delhi office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/19/Anurag_Gupta.jpg?itok=TsXadVr3

MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the social media agency for Peppa Pig and PJ Masks, popular animated television series for kids produced by Entertainment One. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

The assignment involves using Columbus India’s expertise in the digital ecosystem for managing the social mandate (paid & earned) for Peppa Pig and PJ Masks.

Commenting on the win, Entertainment One VP, marketing – Asia – family, and brands Debra Ng said, “Peppa Pig and PJ Masks are much loved in India and we want to leverage social media to reach and engage with parents. We are happy to partner with SVG Columbus in this endeavour.”

Columbus India CEO Anurag Gupta said, “We are very happy to partner with Entertainment One. What excites us the most, is that we have the opportunity to create awareness amongst parents about how engaging the brands are for their children. PJ Masks is a nascent brand in India and there is huge potential given the popularity of both the brands globally.”

Columbus India chief business officer Nitin Sabharwal added, “Peppa Pig and PJ Masks are extremely popular with kids and we are excited to have them as our client. We are looking at delivering high social engagement and drive strong awareness for the brands.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/pvr.jpg?itok=htHnTOty
PVR appoints former IMAX CEO Greg Foster as director

NEW DELHI: Multiplex chain PVR has appointed Greg Foster, former CEO of IMAX Entertainment and senior EVP of IMAX Corporation, to its board of directors Foster is the first American to be inducted to the company’s board, which has now been expanded to nine members. He owns and operates Foster +...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/gunnet.jpg?itok=QBzqvPoB
Guneet Anand named global revenue head at Whisper Media

NEW DELHI: Whisper Media has appointed Star TV’s former head of international business Guneet Anand as global revenue head. He will be based in Mumbai. In his new role starting November, Anand will be responsible for driving revenue growth across global markets of Whisper Media, with a key focus on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/glad.jpg?itok=bw4LmA6a
Glad U Came & The Beauty Co launch cyberbullying awareness campaign

NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.  The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/xi.jpg?itok=Kkhr0GUb
Mi teams up with Baba Sehgal for Diwali campaign

NEW DELHI: Smartphone brand Xiaomi ‘Mi’ has teamed up with rapper and musician Harjeet Singh Sehgal, popularly known as Baba Sehgal, for its festive season campaign ‘Diwali with Mi’. Baba Sehgal stars in a rap video for the mobile maker. What’s interesting about the clip is that vice president...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/print_media.jpg?itok=JrIKMXYE
Print on recovery road, pin high hopes on festive season: Industry heads

NEW DELHI: The Covid2019 pandemic threw the print publication industry into crisis. When the lockdown was imposed, circulation was severely impacted in major cities which caused newspapers to go into survival mode. Buffeted by declining readership, print companies resorted to cost-cutting,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/durga.jpg?itok=nIbj4QF0
Durga Puja: Advertisers optimistic as demand returns

MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads - ravaged the economy, and played spoilsport with travel plans - scary ol' Corona seems to be on the wane in time for the festive season, though it’s too early to celebrate outright. ...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=ZqYSXsWi
Zoom makes Interbrand's 2020 Best Global Brands list

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report. Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/hul.jpg?itok=By-DS5Ri
HUL ramps up ad spends in second Covid2019 quarter

BENGALURU: FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter – (Q2 2021, the quarter ended 30 September 2020, quarter or period under review) as compared to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/phil.jpg?itok=4xlgv8-M
IPG names Philippe Krakowsky as new CEO

KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board. Krakowsky is currently the executive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required