MAM

Columbus India wins social media mandate for Peppa Pig, PJ Masks

The account will be handled out of the agency's Delhi office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/19/Anurag_Gupta.jpg?itok=5On6g3My

MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the social media agency for Peppa Pig and PJ Masks, popular animated television series for kids produced by Entertainment One. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

The assignment involves using Columbus India’s expertise in the digital ecosystem for managing the social mandate (paid & earned) for Peppa Pig and PJ Masks.

Commenting on the win, Entertainment One VP, marketing – Asia – family, and brands Debra Ng said, “Peppa Pig and PJ Masks are much loved in India and we want to leverage social media to reach and engage with parents. We are happy to partner with SVG Columbus in this endeavour.”

Columbus India CEO Anurag Gupta said, “We are very happy to partner with Entertainment One. What excites us the most, is that we have the opportunity to create awareness amongst parents about how engaging the brands are for their children. PJ Masks is a nascent brand in India and there is huge potential given the popularity of both the brands globally.”

Columbus India chief business officer Nitin Sabharwal added, “Peppa Pig and PJ Masks are extremely popular with kids and we are excited to have them as our client. We are looking at delivering high social engagement and drive strong awareness for the brands.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Godrej_Interio.jpg?itok=iv-EFBQ6
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport

India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/rahul.jpg?itok=MKHdBQVU
Rahul Mehta joins Kaizzen as Chief Operating Officer

Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Detel.jpg?itok=kVcshzr2
Detel becomes official gifting partner for 'MTV Beats Turns 3 Contest'

MUMBAI:  Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/mala.jpg?itok=SJQoCbKx
Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection

On the occasion of International Men’s Day, Malabar Gold & Diamonds has collaborated with Social Beat, a leading digital marketing solutions company, to roll out a brand campaign to promote its ‘Men in Platinum’ collection. The campaign highlights the dismantling of gender roles and brings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/boat.jpg?itok=5clP5Epz
Voice control your world with the all new Alexa built-in boAt Stone 200A speaker

boAt lifestyle, a brand recognized for its Audio electronic products across the world has now expanded its product portfolio by launching its new Alexa built-in smart speaker boAt Stone 200A. The Speaker is not only portable and powerful but smarter now.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/PhonePe.jpg?itok=qG1Wej1H
PhonePe recognized among India’s best workplaces by the Great Place to Work Institute

PhonePe, India’s leading digital payments platform today announced that it has been recognized among the country’s top workplaces in the Technology sector by the Great Place to Work Institute. The survey is India’s largest annual study of workplace excellence based on employee feedback and also...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/Vicky_Kaushal.jpg?itok=BaCBcbuH
ADK Fortune launches 'Khel Gaye Chief' for Red Chief

Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/gny_labs.jpg?itok=ysRXjekV
GenY Labs Closes Seed Round Funding

Mumbai: GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr.  BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/mother.jpg?itok=dn8_WTwq
Mother Sparsh launches social media campaign #UnscentedHappiness

MUMBAI: Mother Sparsh - India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories