Zoo Media has launched DoyenOink Consulting, a transformation, and management consulting firm which leverages data intelligence, technology interventions, inventive strategic thinking and impactful communication to drive systematic solutions for business challenges across the spectrum.

DoyenOink Consulting will be led by director Priyal Sheth Kilachand  who will be reporting into co-founder of Zoo Media and FoxyMoron Suveer Bajaj. Kilachand, began her journey with FoxyMoron in 2010, in the business development team and later headed the business development and strategy division. 

She’s worked with over 50 brands such as Loreal, P&G, SAB Miller, Mahindra & Mahindra among others. 

In 2015, Kilachand joined Sun Pharma, as a digital consultant, where she led campaigns for brands such as  Volini, Revital, Suncros, and Pepfiz. Priyal has been working on building DoyenOink Consulting from the ground up since 2019. 

Bajaj said “Digital Transformation today has become a necessity for business continuity or risk mitigation in today’s environment. Today, 70 per cent of Indian companies either have a digital transformation strategy or are working on one. Our goal is to empower organisations to adopt digital, deep within their DNA and help them address business challenges to achieve organisational excellence, meet customer satisfaction, and most importantly stay ahead of the competition. Our team of experts or as we like to call them ‘doyens’ are the best minds in their fields, be it technology, product customer journey planning, strategic brand communications, and business and operational strategy.” 

Kilachand shared, “While we are a new consulting firm, we are thrilled with the response we've received so far. Currently, we’re working with clients across the sectors of education, consumer products, e-commerce & industrial trading. Our depth of services has spanned from brand position to operational excellence, all the way down to structuring the optimum sales channel mix. 2020 has been the year of accelerated digital adoption and we are confident that our expertise will be of immense value to our partners that are looking for deep and integrated solutions to address their unpredictable business challenges.” 

DoyenOink Consulting services will be available across all Zoo Media offices pan-India i.e Mumbai, Delhi-GGN and Bangalore.