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TV ad volumes in Q2-19 witnessed 10% rise: TAM AdEx

Jan-Jun period of 2019 notes 1% increase compared to corresponding period of 2018

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MUMBAI: TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM AdEx data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that slipped to second spot following a dip of 1 per cent in ad volumes.

TV

Period

Sectors

% Shares

Jan-Mar ‘19 [Q1’ 19]

Food & Beverages

19%

Personal Care/Personal Hygiene

18%

Services

13%

Household Products

7%

Personal Healthcare

6%

Apr-Jun ‘19 [Q2’ 19]

Personal Care/Personal Hygiene

20%

Food & Beverages

18%

Services

12%

Household Products

6%

Hair Care

6%

     

TV

Q1 ‘Y2019

Q2 ‘Y2019

Index Growth (Ad Volumes)

100

110

     

The combined ad volumes of top five categories Q1-19 and Q2-19 witnessed an indexed increase of 1 per cent as compared to the combined volumes of the corresponding quarters of the previous year. Another interesting thing to note is the exit of hair care products from the top five categories this year. Household products made an entry with 7 per cent share in the ad volumes on TV.

TV

Period

Top 5 Sectors

% Shares

Jan-Jul ‘18

Personal Care/Personal Hygiene

19%

Food & Beverages

17%

Services

12%

Personal Healthcare

6%

Hair Care

6%

Jan-Jul ‘19

Personal Care/Personal Hygiene

19%

Food & Beverages

18%

Services

13%

Household Products

7%

Personal Healthcare

6%

     
     

TV (Top 5 Sectors)

Jan-Jul’18

Jan-Jul’19

Index Growth (Ad Volumes)

100

101

     
     

The data further mentioned an indexed dip of 3 per cent in the growth of top five genres on TV. While feature films saw a rise of 1 per cent, film songs saw a dip of 1 per cent. Film-based magazines were replaced by cartoons/ animations.

TV

Period

Top 5 Program Genre

% Shares

Jan-Jul ‘18

Feature Films

23%

News Bulletin

19%

Film Songs

11%

Drama/Soap

9%

Film Based Magazines

4%

Jan-Jul ‘19

Feature Films

24%

News Bulletin

19%

Film Songs

10%

Drama/Soap

9%

Cartoons/Animation

4%

     
     

TV (Top 5 Program Genre)

Jan-Jul’18

Jan-Jul’19

Index Growth (Ad Volumes)

100

97

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