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TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that...
While the ad volumes on kids channel and sports channel saw marginal increase in Q1’19 as compared to the corresponding quarter of the previous year, it noted an indexed dip of 2 per cent on regional channels, as revealed by the latest TAM AdEx data. The indexed increase on sports channel was 7 per...
Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained their positions in the top five super categories, their ad volumes decreased with an indexed figure of 12 per cent and 6 per cent respectively.
While the whole marketing industry has been showing certainty over the improving relevance of television as an advertising medium and several reports indicating a steady year-on-year growth for it, a latest TAM report reveals some worrying sign for the medium, denoting a significant dip in the...
TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...
