TAM

Pages

Latest News

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/13/TAM.jpg?itok=Wu09xzWy
Around 400 advertisers ditch TV as an advertising medium in Q1 2019: TAM report

While the whole marketing industry has been showing certainty over the improving relevance of television as an advertising medium and several reports indicating a steady year-on-year growth for it, a latest TAM report reveals some worrying sign for the medium, denoting a significant dip in the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=IDtdYL-n
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/03/traii.jpg?itok=zeyQvHAA
TRAI seeks stakeholders' inputs on audience measurement overhaul

Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2016/10/04/IDOS-FreeDish.jpg?itok=Ig6cVYBy
IDOS 2016: The DD FreeDish alternative for TV channels & advertisers

GOA: Has the pubcaster DD’s free to air platform FreeDish emerged as a viable proposition for advertisers? What are its expansion plans, going forward? These were some of the questions posed by the Indiantelevision.com founder, CEO & Editor in chief Anil Wanvari at IDOS 2016 in Goa during the...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2016/06/27/Mr.%20Tarun%20Katial%2C%20CEO%2C%20RBNL-1.jpg?itok=pVLlR3pZ
“Our aim is to get into the Top 5 this year”: Tarun Katial

Tarun Katial has many notable achievements to his credit. Among them: being one of a bunch of crack advertising media professionals who made an effective and successful transition to broadcasting. As programming head of Star Plus, he ensured that the network stayed on top of the viewership ratings...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories