While the whole marketing industry has been showing certainty over the improving relevance of television as an advertising medium and several reports indicating a steady year-on-year growth for it, a latest TAM report reveals some worrying sign for the medium, denoting a significant dip in the...
TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...
Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public...
GOA: Has the pubcaster DD’s free to air platform FreeDish emerged as a viable proposition for advertisers? What are its expansion plans, going forward? These were some of the questions posed by the Indiantelevision.com founder, CEO & Editor in chief Anil Wanvari at IDOS 2016 in Goa during the...
Tarun Katial has many notable achievements to his credit. Among them: being one of a bunch of crack advertising media professionals who made an effective and successful transition to broadcasting. As programming head of Star Plus, he ensured that the network stayed on top of the viewership ratings...
