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TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
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Hair care sector joins top 5 sectors advertising on TV in Q2’2019: TAM AdEx

MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per cent in ad volumes, a latest TAM AdEx data reveals. It ranked second in the first quarter, commanding 18 per cent of the ad volumes,...

MAM Marketing Brands
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E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
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Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi

Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during...

MAM Marketing Brands
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TV ad volumes in Q2-19 witnessed 10% rise: TAM AdEx

TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that...

MAM Marketing MAM

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