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Ad volume on regional channels sees 2% dip in Q1’19

While the ad volumes on kids channel and sports channel saw marginal increase in Q1’19 as compared to the corresponding quarter of the previous year, it noted an indexed dip of 2 per cent on regional channels, as revealed by the latest TAM AdEx data. The indexed increase on sports channel was 7 per...

MAM Marketing MAM
8% indexed rise in political ad insertions on TV during election season

Political discourse in India, especially for the past two elections, has been heavily dominated by media and advertisements. During the election season, political parties remain active across channels to attract voters.

MAM Marketing MAM
35% indexed decline in hotel advertising on TV in 2018: TAM AdEX

Indian hotel industry has been taking its attention away from the traditional media to lure customers as it noted a 35 per cent indexed decline on TV advertising in 2018 from the previous year.

MAM Marketing MAM
TV records 7% hike in political ad insertions in March 2019

With general elections officially beginning today, TAM AdEx’s latest data set reveals the political ad insertions made by political parties across various traditional media. As per the data shared for 1 to 30 March 2019, the political ad insertions made on television saw a rise of 7 per cent as...

MAM Marketing MAM
TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad...

Television TV Channels Viewership

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