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Tamil Nadu ad market can't revive until movie releases happen

NEW DELHI: Holding the highest share of regional ad volumes at 16 per cent in Covid times, as highlighted in the TAM AdEx data released recently, the Tamil Nadu ad market wasn’t immune to the bloodbath on ad revenues that the overall industry witnessed due to the lockdown.  As shared by The Media...

MAM Marketing MAM
Print advertising registered 325% rise in avg ad volume per day in June: TAM AdEx

NEW DELHI: It seems that print media will soon be back on track as print advertising registered 325 per cent rise in average ad volume per day in June 2020 when compared to April 2020, cites the recently released data by AdEx India, a division of TAM Media research. The report highlights that the...

MAM Print
TV ad volumes up; next challenge is lag between inventory & advertisers

NEW DELHI: Battling through a rough quarter with, television advertising is once again gaining momentum. As per a recent TAM AdEx data, the month of June 2020 witnessed an uptick of 46 per cent in ad volumes as compared to May 2020 and even the advertising duration picked up by 8000 hours as...

MAM Marketing MAM
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional

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