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MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country as detailed earlier this year. The account will be handled from Tonic Worldwide's Mumbai office.
The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.
Tonic Worldwide CSO Unmisha Bhatt said, “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services are witnessing unprecedented growth. Our strategic and creative strengths, together with the team's passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”
BBDO India's Ariel #ShareTheLoad campaign has once again made waves in the creative industry, winning six prestigious medals at AdFest. The award-winning campaign, which shines a light on gender inequality in India, earned one gold, two silver, and three bronze medals across Effective Lotus,...
Mumbai: Blink Digital, the globally acclaimed independent digital agency, has become India’s first digital agency to be part of the Metaverse Fashion Week 2023. The show will be held from 28 to 31 March 2023, concluding the Spring Fashion season on virtual catwalks. The agency has created a living...
Mumbai: Mirum India, a Wunderman Thompson company, has launched the third edition of the 'Mirum India MarTech Report'. The report provides an insightful guide to the MarTech landscape in India. The report captures how MarTech solutions are being utilized by brands to effectively communicate their...
Mumbai: Thums Up has unveiled a new power-packed campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’. This campaign exhibits the experience of consuming Thums Up from the Returnable Glass Bottle (RGB). The new campaign features Shahrukh Khan, and Vijay Deverakonda bringing out the TOOFANI...
Hitachi Payment Services, India’s integrated payment solutions provider, has appointed Sumil Vikamsey as its new managing director, in addition to his responsibilities as the chief executive officer - cash business. He will also be inducted into the company’s Board effective 1st April.
Mumbai: L&K Saatchi & Saatchi has onboarded Pallavi Nayak as executive vice president – strategy. In her role at L&K Saatchi & Saatchi, Nayak will partner with clients to solve their business growth and marketing challenges, ground upwards. And co-creating effective creative work by...
Mumbai: Sociowash, a creative digital agency, has been awarded the social media & creative mandate for Colorbar Cosmetics, beauty and skincare brand. They won the mandate through a competitive pitch process which will be managed by their Delhi HQ team.
Mumbai: Edgio Inc., the platform of choice for speed, security and simplicity at the edge, has announced it has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBC Universal for more than twenty years, Black joins Edgio...
Mumbai: Wakefit.co, one of India’s largest D2C sleep and home solutions providers, recently released its sixth edition of its annual Great Indian Sleep Scorecard (GISS) 2023. The report attempts to decipher the sleep patterns and trends of Indians. Popularly known as the city that never sleeps,...
