Mumbai: On Friday, Tata Pravesh, a brand of steel doors and windows, launched a new campaign titled "Raahi." The film aimed to bring exclusive focus on diversity and inclusion by highlighting the importance of an inclusive workplace.

Conceptualised by Wunderman Thompson Kolkata is purposefully set against a neutral corporate backdrop.

It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues. The film signs off with the strong social message, "Acceptance can open doors," encouraging us to open our minds—"#KholoMannKeDwaar"—allowing the winds of change to air out our prejudices.

Shot by Happy Rabbit Films, the film encourages us to inculcate a sense of belonging in the workplace and make our LGBTQIA+ colleagues feel accepted, making them proud of us. It makes us stop for a moment and take cognizance of our biases, so we can work towards eliminating them.

This initiative has been lauded not just because it is innovative, but because it is also a progressive way for such employees to enter mainstream society, be embraced by all around them, and made to feel like a part of the larger corporate family.

Commenting on the creative concept, Wunderman Thompson, Kolkata vice president & senior ECD Arjun Mukherjee said, "We need to be sensitive towards our LGBTQIA+ co-workers and make them feel welcome at the workplace. This film encourages us to make them feel at home as our colleagues. It teaches us to build relationships based on love and respect, regardless of gender, so that no one ever walks alone."

Wunderman Thompson, Kolkata senior vice president & managing partner Vijay Jacob Parakkal added, "Tata Steel is widely recognised for its trailblazing HR initiatives and Tata Pravesh for its thought-provoking films. This extremely relevant and topical film will encourage us to embrace LGBTQIA+ people, making them feel accepted and included in the workplaces of tomorrow."