Tata CLiQ Luxury partners with bigbasket to launch a luxury gourmet store

To offer selected gourmet from global and Indian brands on the platform

Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket - bigbasket have teamed up to launch and grow the luxury gourmet store on Tata CLiQ Luxury.

The platform is offering a curated selection of products from a wide assortment of global and Indian luxury gourmet brands and categories across select staples and specialty categories, it announced on Tuesday.

The brand is promising to provide a luxury gourmet experience to customers’ doorstep at the click of a button, with authentic products and fine ingredients in premium packaging on the same day or the next day. To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and other tier-I cities.

The assortment on the platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.

Tata CLiQ business head- global luxury Gitanjali Saxena said, “Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”

bigbasket group category head Vishal Das said, “In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer.”

The editorial-led store will also educate consumers not only about the origins of the delicacy but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. It will cover everything, right from the time of gourmet food purchase, its preparation, delivery, and presentation, to how to consume and host it, as per the statement.

Latest Reads
JKCement WallMaxX rolls out 360-degree campaign

JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

MAM Marketing MAM
Leo Burnett wins PepsiCo India's creative mandate

PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

MAM Marketing MAM
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns
Trivayu Media Works aims to double client base; focus on newly built startups

Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups.

MAM Marketing MAM
ASICS India inks deal with cricketer Prasidh Krishna

Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family.

MAM Marketing MAM
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda.

MAM Marketing MAM
Binance ropes in Khaby Lame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands