Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket - bigbasket have teamed up to launch and grow the luxury gourmet store on Tata CLiQ Luxury.
The platform is offering a curated selection of products from a wide assortment of global and Indian luxury gourmet brands and categories across select staples and specialty categories, it announced on Tuesday.
The brand is promising to provide a luxury gourmet experience to customers’ doorstep at the click of a button, with authentic products and fine ingredients in premium packaging on the same day or the next day. To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and other tier-I cities.
The assortment on the platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.
Tata CLiQ business head- global luxury Gitanjali Saxena said, “Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”
bigbasket group category head Vishal Das said, “In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer.”
The editorial-led store will also educate consumers not only about the origins of the delicacy but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. It will cover everything, right from the time of gourmet food purchase, its preparation, delivery, and presentation, to how to consume and host it, as per the statement.