Report on Hindi News Viewership

SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

The promo ‘Siway SRK 2.0’ hints at Khan's OTT debut with the platform

MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar.

The latest one picks up right where the previous teaser left off, building the anticipation while keeping the upcoming announcement under wraps.

The video released by the streaming platform on Thursday resumes the narrative from Khan’s gallery where he is seen greeting hordes of cheering fans, accompanied by his manager. This time, the video throws a hint on what possibly could be cooking between the superstar and the web channel. The discussion between the two revolves around what kind of collaboration can Khan explore with the OTT platform.

Hilariously, the star’s various suggestions involving a crime drama, comedy, action, a college romance, and even a dance reality show are shot down by his manager citing the reason that others before him have already ‘been there, done that. The promo once again has SRK taking pot-shots at himself, even as it rubs in the reality that most of his contemporaries Ajay Devgan, Saif Ali Khan, Akshay Kumar have beaten SRK to the OTT game. It concludes on a cliffhanger with a ‘To be continued…’ footnote and the voiceover going “Disney plus Hotstar pe sab hain, siway Shah Rukh ke!

The buzz around the promos was further heightened by SRK’s friends and colleagues from the industry partaking in the excitement. Salman Khan tweeted the latest video with a welcome message to the King Khan, “Hmmm Swagat nahi karoge @iamsrk ka? #SiwaySRK,” which was reposted by SRK with an adorable note of thanks: “Thanks bhaijaan. Ye bandhan abhi bhi pyaar ka bandhan hai.

The previous promo showed Khan having FOMO (Fear of Missing Out for the unversed) anxiety as he takes in the information that all his peers have already made their appearances on Disney+Hotstar via shows and movies, while Khan is yet to make his debut on the web.

The video shared by the star on his social media with the loaded caption, “Picture abhi baaki hain, mere dost,” sent his fans into a tizzy as they tried to guess the star’s big move on the streaming platform and was enough to set off speculation amongst the ‘Baazigar’ star’s zillions of fans and followers, on what could SRK be possibly hinting at. The Internet wondered whether the actor was hinting towards an OTT debut through this promo with Disney+Hotstar.  Many fans of the star hoped this meant SRK and Disney Plus Hotstar are coming out with a new show or movie.

While the two creatives do not reveal any more specifics about the upcoming collaboration, it has definitely built anticipation among fans.

Latest Reads
Myntra to host its first-ever Creator Fest on 2 December

Mumbai: Myntra is getting ready for its first-ever on-site event for creators on 2 December in Mumbai as part of its long-standing commitment to empowering the creator ecosystem. Ahead of Myntra's 17th annual "End of Reason Sale," the eagerly anticipated event "Creator Fest" will honour and...

MAM Marketing Brands
Crosshairs Communication wins Formula 11 Karting PR mandate 

Mumbai: On Wednesday, Crosshair Communications announced that it had won the PR contract for Formula 11 Karting, Next-Gen Karting. The agency will be responsible for the brand's visibility and public relations, along with media duties. In addition to this, Crosshair Communications will also handle...

MAM Marketing MAM
IAMAI appoints Rohit Jain as the new chairman 

Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit...

MAM Marketing MAM
Ajay Kakar of Aditya Birla Capital, retires

Mumbai: Ajay Kakar, who had held the fort at Aditya Birla Capital as chief marketing officer for the last 15 years, has hung up his boots. In a LinkedIn post , Kakar has spoken about his retirement, expressed his gratitude to the Aditya Birla Capital team, and has discussed vividly about his long...

MAM Marketing MAM
Bonito Designs on boards Rishi Sharma as chief marketing officer

Mumbai: Bespoke home décor and design solutions and premium interior design company, Bonito Designs strengthening their leadership team – has brought Rishi Sharma on board as chief marketing officer. Sharma will work very closely with Bonito Designs' CEO Amit Parsuramka.

MAM Marketing MAM
Wieden+Kennedy India and Jindal Shadeed Oman collaborate for FIFA 2022

Mumbai: Wieden+Kennedy, an independent creative agency, and Jindal Shadeed Iron and Steel, a privately owned integrated steel producer in the Persian Gulf Region, collaborated to bring to life a creative platform that celebrates Omani strength and resilience through its love for football. W+K India...

MAM Marketing MAM
What makes us stand ahead of the curve is our beautifully crafted work: SoCheers’ Siddharth Devnani & Rajni Daswani

Mumbai: Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands...

MAM Marketing MAM
Amway India forays into skin nutrition segment with ‘Artistry Skin Nutrition’ line

Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India.

MAM Marketing MAM