Technology

Samsung introduces latest innovations at Consumer Electronics Show 2021

It continued investments in the AI ecosystem that adapt to consumers’ evolving lifestyles.

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NEW DELHI: Samsung opened the Consumer Electronics Show 2021 with a crisp, 30-minute keynote, sharing its vision for the future and introducing a slew of new products at the virtual press conference. Among fresh launches is its new range of bespoke refrigerators that you can mix, match and combine into different configurations. Samsung has also launched its first MicroLED TV, which will be commercially available in a couple of months in a whopping, 110-inch avatar. 

The South Korean electronics conglomerate also detailed its AI ecosystem and smart home software, as well as its sustainability efforts. Alongside the catchy demos of its smart home gizmos, two of Samsung's sustainability efforts caught the eye. The first is its shift to its DRAMs and SSDs in its data centres and servers, which can apparently make a 7TWh (Tera-Watt-hour) difference in energy consumption. The second is its proposed software updates to older Galaxy range of smartphones, which can turn them into specific use-case devices such as baby monitors or long-range remotes for appliances.

Samsung Electronics president and head of Samsung Research Sebastian Seung said, “Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance. Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Here are a few highlights and launches at the Samsung event:

    Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colours and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new four-door model will be available in North America this spring.

    110-inch MicroLED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MicroLED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels1 are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.

    Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

    SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.

    Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer4 feature tracks and analyses posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. Also includes video and interactive training via Bixby-enabled voice control.

     JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

    Samsung Bot Care: Designed to use AI to recognise and respond to your behaviour. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

    Samsung Bot Handy: Will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilising the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, its health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

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