Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

The video campaign features tasty and nutritious breakfast recipes on YouTube.

NEW DELHI: Quaker India has launched Do It Yourself (DIY) Brekkies, a digital campaign to promote everyday healthy breakfast eating. The snackable video series (60-90 seconds) on YouTube offers a variety of recipes to add an ‘oat-a-licious’ twist to everyday breakfast dishes and will continue to populate with more recipes in the coming time.

PepsiCo India senior director and category head – foods Dilen Gandhi said, “In recent months, the consumer demand for healthy foods has increased, which has heightened consumer adoption of Quaker Oats in one's daily routine. Breakfast is an important part of maintaining routine and we are thrilled to launch DIY Brekkies that provides a wide array of tasty breakfast recipes for our audiences.”

Commenting on the rise of food-related content on YouTube, Google India group head, insights & partnerships  Kaushik Dasgupta said, "Food is an evergreen content category on YouTube. But with activity and entertainment getting constrained this year, India is tuning into YouTube for a change of taste, with people watching videos related to recipes and cooking at a rate over 45 per cent higher than compared to last year. We have also seen a surge in video views of content with 'restaurant style' in the title, and how to cook meals with limited supplies. These are Indian jugaad recipes of inventiveness, creativity and ingredient substitutes."

To further showcase the deliciousness and versatility of oats, Quaker has released a special cookbook with 30 sweet and savoury oats recipes.

PepsiCo Foods WPP India lead Ritu Nakra said, “Our audience often perceives Oats as a sweet dish. To fight this sweet myth and to illustrate the versatility of Quaker Oats as a savoury dish, we are delighted to launch DIY Brekkies and the Quaker Cookbook. This initiative will bring to the table multiple breakfast recipes that are delicious and easy to make and share exciting new ways to have this  nutritious grain.”

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