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Pepsi launches 'How We Do It' live in Mumbai

Rapper Badshah and global pop group Now United’s new single, ‘How We Do It’, presented by Pepsi was launched during a love concert at High Street Phoenix in Mumbai recently. The collaboration is a result of Pepsi’s commitment towards discovering and supporting emerging artists, reveals a press...

MAM Marketing Brands
Pepsico gets Delhi HC order to delete fake social media posts on Kurkure

MUMBAI: Kurkure, one of the favourite snacks of Indian kids, has gone through malign campaigns on social media questioning its food quality. Viral posts said that the snack can catch fire easily, implying it contains plastic. Now PepsiCo is fighting back legally to convince consumers that it isn’t...

MAM Marketing Brands
Hrithik Roshan portrays Arjun Vajpai's journey in Mountain Dew ad

MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew from PepsiCo is celebrating the journey of a real life hero, Arjun Vajpai through its new campaign, ‘Risk Takers of India’.  Mountain Dew is...

MAM Media and Advertising Ad Campaigns
Radio Mirchi and Red FM team up to promote nutrition

MUMBAI: PepsiCo India’s Quaker Oats+Milk along with Mindshare, a full-service media agency, a part of GroupM will bring together two of India’s largest radio stations as a part of their ‘Power of Two’ campaign. The campaign will see two of India’s favourite radio stations come together to put up...

MAM Media and Advertising Ad Campaigns
24 education, healthcare and personal care ads found misleading by ASCI

MUMBAI: ASCI’s Consumer Complaints Council (CCC), in June 2017, upheld complaints against 62 out of 126 advertisements. Of 62 advertisements against which complaints were upheld, 23 belonged to the Healthcare category, 17 to the Education category, followed by 10 in the Food and Beverages category...

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