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Pepsico gets Delhi HC order to delete fake social media posts on Kurkure

MUMBAI: Kurkure, one of the favourite snacks of Indian kids, has gone through malign campaigns on social media questioning its food quality. Viral posts said that the snack can catch fire easily, implying it contains plastic. Now PepsiCo is fighting back legally to convince consumers that it isn’t...

MAM Marketing Brands
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Hrithik Roshan portrays Arjun Vajpai's journey in Mountain Dew ad

MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew from PepsiCo is celebrating the journey of a real life hero, Arjun Vajpai through its new campaign, ‘Risk Takers of India’.  Mountain Dew is...

MAM Media and Advertising Ad Campaigns
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Radio Mirchi and Red FM team up to promote nutrition

MUMBAI: PepsiCo India’s Quaker Oats+Milk along with Mindshare, a full-service media agency, a part of GroupM will bring together two of India’s largest radio stations as a part of their ‘Power of Two’ campaign. The campaign will see two of India’s favourite radio stations come together to put up...

MAM Media and Advertising Ad Campaigns
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24 education, healthcare and personal care ads found misleading by ASCI

MUMBAI: ASCI’s Consumer Complaints Council (CCC), in June 2017, upheld complaints against 62 out of 126 advertisements. Of 62 advertisements against which complaints were upheld, 23 belonged to the Healthcare category, 17 to the Education category, followed by 10 in the Food and Beverages category...

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Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event...

MAM Marketing Brands

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