On Insurance Awareness Day, a call to action to keep financial stress at bay

The pandemic has heightened the need for long-term financial planning.

Mumbai: The world has been through some of the most unprecedented times over the last one year. Most of us have encountered life-altering disruptions in our day-to-day lives and many have had to suffer loss of jobs, income and even loved ones. In such unpredictable times if there’s anything that can guarantee some form of assured security, then policy insurance will definitely be one of them.

And what better day than the Insurance Awareness Day (28 June) to remind us about the critical role of insurance in protecting oneself and our families from the uncertainties of life. The pandemic has only heightened the need for long-term financial planning.

On this day, some of India's leading life insurers endeavour to create greater awareness about policy insurance amongst consumers with a slew of campaigns and creatives that prompt one to take the time out to reflect on our priorities and get a policy on our life, home and/ or vehicle to secure one’s and one’s family from the tough times the may future hold.

IndiaFirst Life Insurance

Insurance brand IndiaFirst released a short video that talks about how it is a good practice to ask questions- the more questions one asks, the more knowledge one gains. Recited by writer, poet, and, storyteller Ishpreet Balbir, the video encourages consumer to clear their doubts regarding the insurance policy and get all their questions answered before buying the insurance.  

‘Life insurance ke baare mein questions puchte rehna aur bhi achi baat hai. Aapke sawalo ka humse answer milna, yeh toh certain hai.’ , it says.


General Insurance is a safety net we all need in our lives to enjoy the big and small moments by being at peace & worry-free! This is the message HDFC ERGO aims to send out on this  #InsuranceAwarenessDay, via this short video.

SBI Life Insurance

It is imperative that we do not delay our decision to secure our loved ones from an ‘unsure’ future, exhorts SBI Life’s creative. With Life Insurance by your side, give your loved ones the surety of a secured financial future.  – ‘Insure’ to undo ‘unsure’ future.


On the occasion of Insurance Awareness Day, HDFC Life organized a digital chat show called ‘Life Sessions’ as part of their efforts towards increasing awareness by discussing the importance of financial planning for the future and working on a holistic well-being in the new normal.  

The session, moderated by award-winning actor Tisca Chopra, featured Group medical director of the Apollo Hospitals Group Dr. Anupam Sibal, actor, model & author Lisa Ray and HDFC Life executive director Suresh Badami. The latter spoke about how imperative it is to not delay our decision to secure our loved ones, while creating awareness about the dual benefits of protection and long-term savings offered by life insurance.   

The speakers also shared their own experiences from the pandemic, to emphasise the need for physical, financial and social security from life’s vagaries and to encourage users to take a personal resolution to secure their future.

Bajaj Allianz General

Being ‘Insurance aware’ starts with you, urges the brand. Insurance provides you protection in the long run, hence plan your tomorrow by starting your preparation today it advises through this short creative.


The insurance brand promises to provide services that entail complete protection from uncertainties anytime and anywhere with this creative to mark National Insurance Awareness Day 2021.

So, be secured, be insured!

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