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SBI Life’s friendly gesture unites other Indian life insurers, towards a common goal of protecting a billion lives

MUMBAI: India's insurance industry is pegged to reach US $ 280 billion by 2020. As many as 24 life insurers are actively working to push insurance penetration in the country, which continues to be abysmal. The mere 3.69% life insurance penetration, also presents a growth opportunity for players in...

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SBI Life launches #PapaHainNa - MeraPapaFormula campaign for Father’s Day

SBI Life Insurance, one of the most trusted private life insurers in the country, today launched an interaction led campaign #PapaHainNa - MeraPapaFormula in the lead up to Father’s Day.

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SBI Life launches #MummyKahanHain campaign

With Mother's Day around the corner, SBI Life has launched a heartwarming campaign called #MummyKahanHain with a video paying a glorious tribute to mothers and beautifully encapsulating the essence of new-age motherhood.

MAM Media and Advertising Ad Campaigns
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SBI Life emphasises on happier responsibilities to celebrating life

SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products.

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SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

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