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SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
Chandramohan Mehra bids adieu to Sony Sab

MUMBAI: Sony Sab and Sony Pal senior VP and head of marketing Chandramohan Mehra has quit. Mehra is serving his notice period and is slated to join a financial sector, confirmed sources. Mehra joined Sony in July 2014, and was looking after the development of the brand, show...

Television TV Channels People
Hyperspace wins SBI Life's merchandising mandate

Hyperspace, the retail design studio arm of Posterscope India, part of Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate called for designing and implementation in various retail formats pan-India.

MAM Media and Advertising Account
SBI Life's #PapaHainNa campaign shines at LIMRA & LOMA 2016

SBI Life’s #PapaHainNa Social Media Campaign bagged LIMRA & LOMA 2016 Social Media Silver Bowl Award for Best Use of Social outside US. The idea was conceptualized and co-created by SBI Life and their media agency Mindshare India, a part of GroupM. This is an award by the world renowned...

MAM Marketing MAM
iProspect India appoints Mihir Mehta as director of Display Media

iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

MAM Media and Advertising People

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