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HDFC Life targets youth in latest Comic-Con promotion

MUMBAI: HDFC Life has partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their parents. Dentsu Webchutney, the brand’s digital agency had been contemplating for a while on how to make the product more consumable and...

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HDFC Life promotes ULIP through anti-bullying campaign

MUMBAI: HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning children’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.

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Moneycontrol hosts its first ever hackathon - 'Budget Hackabot Challenge'

MUMBAI: Moneycontrol, India’s business news, markets and financial content, successfully hosted its first ever hackathon – ‘Budget Hackabot Challenge’ in Mumbai on 16-17 December 2017. With the primary objective of bringing together the larger developer community to co-create useful solutions for...

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OTT's first digital talent hunt for kids launched on Voot

HDFC Life, a private life insurance company, has announced the return of HDFC Life Young Stars Season 2 in partnership with Voot, a Video-on-Demand platform from Viacom18.

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HDFC Life to use Haptik chatbot to create awareness

HDFC Life, one of India’s leading private life insurance companies, announced the launch of India’s first life insurance chatbot in collaboration with Haptik, India’s largest chatbot platform. The chatbot will act as a financial guide to help users choose the most suitable life insurance plans and...

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