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Ogilvy & Star Sports send #BlessingsFromHomegroundfor Team India

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MUMBAI: Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019 has sent the Indian team a deep-rooted symbolic item – a jar of soil, #DeshKiMitti, that takes the 15 players in the squad back to their roots. The jar represents #BlessingsFromHomeground and reminds them of the days when they started their cricketing journey from.

The jar contains soil collected from across the schools and maidans where the playersfirst started playing cricket.Members of the school, friends, coaches who have been a part of player’s early cricketing journey sent their blessings through this soil. #DeshKiMitti travelled to the United Kingdom and prior to the India vs Australia game, Star Sports anchor Jatin Sapru handed over the jar to Captain Virat Kohli, MS Dhoni and coach Ravi Shastri. Virat in a moment of emotion, after receiving the jaropened it to smell the love of his land.   #BlessingsFromHomeGround will remind the players not just of their roots but a billion voices chanting “India, India” at home as the jar takes a permanent spot in the dressing room.