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Nykaa launches 'The Global Store' to offer international beauty brands in India

It is exclusively available on the Nykaa mobile app.

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KOLKATA: Beauty and fashion e-commerce platform Nykaa has recently launched The Global Store (TGS), which aims to bring international beauty brands to Indian consumers through a cross-border e-commerce platform. TGS can be easily and exclusively accessed through the Nykaa mobile application.

The brands endeavour to be fully compliant with all Indian e-commerce regulations on imports and will display one all-inclusive price, that is inclusive of all customs, duties, and taxes. Customers will be required to provide KYC details as per the applicable government regulations. Orders will be shipped and delivered within seven to 20 days from the offshore fulfillment centre, directly to the customers’ doorstep

Through TGS, Nykaa brings a strong network of authorized retailers of international brands to India. In order to deliver its promise of authenticity, Nykaa will accredit only a single vendor to each brand.

The platform offers labels from countries across the world including the US, South Korea, Finland, Australia, and Dubai, among others. These brands have been carefully selected and chosen based on global trends. The focus has been on specific skincare concerns, artisanal beauty, mineral-based makeup, plant-powered haircare, and science-based clean beauty.

Some of the prominent brands on TGS include the recently launched brand Dr Barbara Sturm (luxury skincare that combines the power of ingredient science and potent plant extracts for a #SturmGlow), Pur Cosmetics (mineral-based makeup and skincare solutions- Cosmetify's Hottest Brands of 2020), Butter London (multiple award-winning nail products that are formulated with clean ingredients), Cosmedix Skincare (luxe clean skincare line with celebrity followers like Kim Kardashian, Hailey Beiber, Victoria Beckham, Demi Moore), Erno Laszlo Skincare (clean science luxury skincare, considered to be Marilyn Monroe & Audrey Hepburn's secret beauty weapon), Rahua (high-quality haircare products inspired by the Amazonian rainforest), and Rodial (global luxury skincare that offers targeted treatments) among others.

Shedding more light on the newly launched platform, Nykaa spokesperson said, “We are thrilled to launch The Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands. Through The Global Store, Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience.”

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