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Nykaa leverages the power of user generated content to build engagement

As User-Generated Content remains one of the biggest drivers of success for Nykaa’s content marketing strategy, Nykaa announced that its online interactive beauty platform, Nykaa Network now has about one million subscribers.

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iProspect India to handle SEO duties of Godrej Interio

iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of one of India’s largest furniture brands, Godrej Interio. The account was won after a multi-agency pitch.

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Starcom wins Nykaa's media mandate

MUMBAI: Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of a hotly contested pitch, in which leading agency groups had participated.

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Going from clicks to bricks

MUMBAI: Nothing beats the feeling of being served at your doorstep and this convenience is what has thrust e-commerce to pole position among shoppers worldwide. Add to it the ease of picking, cross-checking prices across sites and the frequent discounts are the cherries on the cake.

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OnePlus exec Karan Sarin joins Razorpay as CMO

Online payments platform Razorpay has appointed Karan Sarin as the chief marketing officer. Sarin, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay's brand, nationally & globally to generate customer demand, planning strategic events and...

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