MAM

Nirvana Digital’s Spiritual channel - Spiritual Mantra cross 3 million subscribers; now available on TATA Sky and Airtel DTH

The channel has crossed a major milestone of over 6 billion minutes of video served

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/02/spirtual.jpg?itok=-4NcHvay

MUMBAI: Nirvana Digital, one of the leading YouTube Rights Management companies in India announced that its spiritual channel – Spiritual Mantra - has crossed a total of over 3 million subscribers. Launched in 2012, the channel is a one-stop destination for Bhajans, Kirtans and Mantras. It also offers Meditation Videos for stress relief and improved quality of life.

The YouTube channel has served more than 6 billion minutes of video to audiences across all age groups. The majority of the video consumption has been from 18-44-year-old audiences in Tier 1 and 2 cities across India.

Content from Spiritual Mantra is now available on multiple platforms including Tata Sky (Channel 201) and Airtel DTH (Channel 125) as a daily morning show. Nirvana Digital is also working with the leading music and video OTT platforms globally to create curated spiritual content offerings for their global audiences.

Pinakin Thakkar, CEO, Nirvana Digital said, “Video consumption in India is growing at an exponential rate and we are elated to cross this milestone in the Spiritual Content space. Spiritual Content has a very strong and loyal following. We are excited to see this growth and look forward to building out more content for our audience.”

Manu Kaushish, Co-Founder of Nirvana Digital said “We are excited to offer Spiritual Mantra on TATA Sky and Airtel DTH. Over the past year, we have seen an 80% jump in the viewership on our channel and this shows that there is sizeable untapped demand for our content. According to BARC, there has been a 5-fold increase in devotional channel viewership from the 2016-2018 period, and its increasingly becoming an important area for brands to reach a strong and loyal audience base.  We will soon be launching our Spiritual Mantra App, which will be available on Android, iOS and other connected TV platforms to offer a premium ad-free subscription service to our worldwide fans.”

The Nirvana Digital Network includes channels across the most viewed categories on YouTube including Film, Television, Spiritual, Music, Comedy, Education, Kids and Top Independent artists like Bohemia and Devika. Besides being a leading video network, Nirvana Digital is also a rights management, channel optimization and multi-platform digital distribution company. Content from Nirvana Digital’s partners is available on platforms including YouTube, Amazon, Netflix, MX Player, Apple iTunes, Spotify, Dailymotion and more.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/img_26012021_155913_800_x_800_pixel.jpg?itok=9kC2J0li
This Republic Day, Godrej celebrates India’s transformation through a digital film

New Delhi: The Godrej Group has come a long way, ever since it first came into existence 123 years ago. As India marks its seventy second Republic Day on Tuesday, the Indian conglomerate released a video campaign to celebrate its emotional connect and oneness with the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/zi.jpg?itok=--0eQjAi
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/havas.jpg?itok=YzjS8PRz
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required