MAM

Nirvana Digital’s Spiritual channel - Spiritual Mantra cross 3 million subscribers; now available on TATA Sky and Airtel DTH

The channel has crossed a major milestone of over 6 billion minutes of video served

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/02/spirtual.jpg?itok=8i7S4f5a

MUMBAI: Nirvana Digital, one of the leading YouTube Rights Management companies in India announced that its spiritual channel – Spiritual Mantra - has crossed a total of over 3 million subscribers. Launched in 2012, the channel is a one-stop destination for Bhajans, Kirtans and Mantras. It also offers Meditation Videos for stress relief and improved quality of life.

The YouTube channel has served more than 6 billion minutes of video to audiences across all age groups. The majority of the video consumption has been from 18-44-year-old audiences in Tier 1 and 2 cities across India.

Content from Spiritual Mantra is now available on multiple platforms including Tata Sky (Channel 201) and Airtel DTH (Channel 125) as a daily morning show. Nirvana Digital is also working with the leading music and video OTT platforms globally to create curated spiritual content offerings for their global audiences.

Pinakin Thakkar, CEO, Nirvana Digital said, “Video consumption in India is growing at an exponential rate and we are elated to cross this milestone in the Spiritual Content space. Spiritual Content has a very strong and loyal following. We are excited to see this growth and look forward to building out more content for our audience.”

Manu Kaushish, Co-Founder of Nirvana Digital said “We are excited to offer Spiritual Mantra on TATA Sky and Airtel DTH. Over the past year, we have seen an 80% jump in the viewership on our channel and this shows that there is sizeable untapped demand for our content. According to BARC, there has been a 5-fold increase in devotional channel viewership from the 2016-2018 period, and its increasingly becoming an important area for brands to reach a strong and loyal audience base.  We will soon be launching our Spiritual Mantra App, which will be available on Android, iOS and other connected TV platforms to offer a premium ad-free subscription service to our worldwide fans.”

The Nirvana Digital Network includes channels across the most viewed categories on YouTube including Film, Television, Spiritual, Music, Comedy, Education, Kids and Top Independent artists like Bohemia and Devika. Besides being a leading video network, Nirvana Digital is also a rights management, channel optimization and multi-platform digital distribution company. Content from Nirvana Digital’s partners is available on platforms including YouTube, Amazon, Netflix, MX Player, Apple iTunes, Spotify, Dailymotion and more.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627111678068.jpg?itok=VE57XfXZ
KKR appoints Binda Dey as chief marketing officer

Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises' new chief marketing officer (CMO). This would be her second stint with the company after having served as head of marketing in 2015-16.  In her new role, Dey will oversee all aspects of marketing...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627108518476.jpg?itok=Wzxqd4yV
ET Digital brand & business strategy head Syed Fazal Bari moves on

Mumbai: The Economic Times Digital head, brand and business strategy, Syed Fazal Bari has quit Times Group. Syed is leaving the organisation in the first week of August after more than 14 years stint. According to our sources, Syed has joined The Indian Express Group-owned The Financial Express as...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/car24.jpg?itok=VcGjv5_F
CARS24 rolls out prank to educate customers with its 'Dates or Best Rates' ad

CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits of organised car buying and selling.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/barc.jpg?itok=ydUo-JqS
HUL retains top advertiser spot in week 28: BARC

Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/event1.jpg?itok=xjDq6ddO
2021 PR and Communications Aces awards winners announced

The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/asics-logo.jpg?itok=IuaqhYR1
ASICS India launches new campaign to kickstart upcoming sports season

As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627046961573.jpg?itok=qVVQgdPT
Max Bupa Health Insurance rebrands as Niva Bupa

Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers. Owing to a change in shareholding pattern, with the exit of Max India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627031972370.jpg?itok=RRR-ZeAF
Ritu Phogat joins Under Armour's list of elite athletes

Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission of engaging, empowering, and inspiring athletes everywhere. Phogat, who is popularly known as the Indian Tigress in the MMA...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required