MAM

×

×

Nirvana Digital’s Spiritual channel - Spiritual Mantra cross 3 million subscribers; now available on TATA Sky and Airtel DTH

The channel has crossed a major milestone of over 6 billion minutes of video served

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/02/spirtual.jpg?itok=GWMOYxiV

MUMBAI: Nirvana Digital, one of the leading YouTube Rights Management companies in India announced that its spiritual channel – Spiritual Mantra - has crossed a total of over 3 million subscribers. Launched in 2012, the channel is a one-stop destination for Bhajans, Kirtans and Mantras. It also offers Meditation Videos for stress relief and improved quality of life.

The YouTube channel has served more than 6 billion minutes of video to audiences across all age groups. The majority of the video consumption has been from 18-44-year-old audiences in Tier 1 and 2 cities across India.

Content from Spiritual Mantra is now available on multiple platforms including Tata Sky (Channel 201) and Airtel DTH (Channel 125) as a daily morning show. Nirvana Digital is also working with the leading music and video OTT platforms globally to create curated spiritual content offerings for their global audiences.

Pinakin Thakkar, CEO, Nirvana Digital said, “Video consumption in India is growing at an exponential rate and we are elated to cross this milestone in the Spiritual Content space. Spiritual Content has a very strong and loyal following. We are excited to see this growth and look forward to building out more content for our audience.”

Manu Kaushish, Co-Founder of Nirvana Digital said “We are excited to offer Spiritual Mantra on TATA Sky and Airtel DTH. Over the past year, we have seen an 80% jump in the viewership on our channel and this shows that there is sizeable untapped demand for our content. According to BARC, there has been a 5-fold increase in devotional channel viewership from the 2016-2018 period, and its increasingly becoming an important area for brands to reach a strong and loyal audience base.  We will soon be launching our Spiritual Mantra App, which will be available on Android, iOS and other connected TV platforms to offer a premium ad-free subscription service to our worldwide fans.”

The Nirvana Digital Network includes channels across the most viewed categories on YouTube including Film, Television, Spiritual, Music, Comedy, Education, Kids and Top Independent artists like Bohemia and Devika. Besides being a leading video network, Nirvana Digital is also a rights management, channel optimization and multi-platform digital distribution company. Content from Nirvana Digital’s partners is available on platforms including YouTube, Amazon, Netflix, MX Player, Apple iTunes, Spotify, Dailymotion and more.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/skin.jpg?itok=4s9Mm1Rf
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/platinum.jpg?itok=dhhD3sLu
PGI India launches “Men of Platinum” marking the emergence of a new breed of men – Men of Character

MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/dentsu.jpg?itok=dvhd99en
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/hritik.jpg?itok=hn7pd9me
Superstar, Hrithik Roshan becomes the ultimate photobomber

MUMBAI: The backbone of the Indian Film Industry is its large, loyal and extremely loving fanbase. The success behind any film, actor or director is credited to the audience that has made them the superstars they are today and has made the Indian film industry one of the biggest and most powerful...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/sohalikhan.jpg?itok=SfcdI2YP
Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/amul.jpg?itok=nm7nmNeX
Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/puja.jpg?itok=vMLVHE1n
Pantaloons celebrates Pujo rockstars with new campaign

MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=6WlA_yHC
Kansai Nerolac announces Shera Para Shera Pujo 2019

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/khadim.jpg?itok=Hhvu5kWh
Khadim’s completes its #LetsTakeAStep campaign with great success

MUMBAI: The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring smile to a few this festive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories