Mumbai: Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. With the rollout of the new ad films, Myntra is all set to strengthen its strong connect with its consumers, influence, and accelerate the business.
Conceptualised by Brave New World, the brand campaign has been developed to reach the ever-growing community of fashion lovers from all walks of life and make fashion expertise accessible with the help of India’s most loved and popular trendsetters. The actor will appear in two ad films promoting women’s western wear and ethnic wear, largely across electronic and digital platforms in the South.
In the ad films that credit Tara D'Souzaas the creative director, viewers get to witness Samantha, as she walks them through the brand’s value propositions, with varying backgrounds and stunning looks. In addition to this, the film also highlights Myntra’s after-sales services such as exchange, returns, and refund.
“Samantha has impressed millions across the country with her talent and is the talk of the town for her acting prowess and fashion choices. Her fashion sense is something her wide fan base, particularly in the South, aspires for, and her influence over the fashion choices of the youth is unparalleled," said Myntra, CMO, Harish Narayanan. "Being a household name in the region, Samantha will be key in bringing audiences from these regions onboard our platform. We are glad to have a star of her caliber as the face of Myntra to reinforce Myntra’s image and perception as India’s Fashion Expert.”
“I have been associated with Myntra for almost a year now and the experience has been nothing short of fulfilling," said Samantha Akkineni. "Fashion to me is an everyday affair, so it is for a growing number of people who are looking forward to experimenting with new looks and styles more often than ever. Myntra’s know-how of the fashion needs of people and its ability to keep up with the latest trends sets it apart, making it a necessity for the fashion conscious."
Myntra is implementing a 360-degree approach, leveraging TV, digital and social platforms to deliver campaign ad films across the nation.
