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Achint Setia named marketing & social comm business head at Myntra

Mumbai: Flipkart-owned fashion e-commerce platform Myntra has promoted Achint Setia to the position of marketing and social commerce business head. He was previously the VP and business head - social commerce at the fashion portal. In his new role, Setia will be responsible for building Myntra...

MAM Media and Advertising People
Hrithik Roshan finds reasons to shop in Myntra’s ‘End of Reason Sale’ campaign

Mumbai: Myntra has launched a marketing campaign ahead of the fifteenth edition of its flagship, 'End of Reason Sale' (EORS), scheduled to be held between 18 to 23 December. The tagline for the campaign 'Ab Har Koi Reason Chalega!' sums up the proposition of the event, while urging consumers to...

MAM Media and Advertising Ad Campaigns
Myntra forays into social commerce with 'M-Live' platform

Mumbai: Myntra has announced its foray into influencer-driven social commerce at scale, to cater to the evolving content consumption patterns and shopping preferences of consumers. As a part of this launch the Flipkart-owned online fashion store also unveiled M-Live, becoming one of the major...

MAM Marketing MAM
Myntra CMO Harish Narayanan moves on

Fashion marketplace Myntra’s chief marketing officer (CMO) Harish Narayanan has decided to move on from the company. Narayanan’s exit was made official by the company on Sunday.

MAM Marketing MAM
Nandita Sinha to take charge as new Myntra CEO

Mumbai: Online fashion retailer Myntra has announced the appointment of Nandita Sinha as chief executive officer, effective 1 January 2022. Sinha will join Myntra from group company Flipkart, where, as vice president of customer growth and marketing, she is currently leading the overall charter for...

MAM Marketing MAM