MAM

Mukund Olety appointed CCO of VMLY&R India

He moves from BBDO China, where he was group creative director.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/07/photogrid_plus_1623049544455.jpg?itok=p1CIIVP3

New Delhi: Global brand and customer experience agency VMLY&R has appointed Mukund Olety as chief creative officer in India. He moves from BBDO China, where he was group creative director.

Olety will report to VMLY&R India CEO, Anil Nair and chief creative officer, VMLY&R Asia, Valerie Madon. His mandate will include driving the agency’s creative vision and nurturing its creative talent, said the agency in a statement.

“I couldn’t have thought of a better person to lead our creative team in these thought-provoking times. Mukund has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family,” said Nair.

With experience in India, China, and South-East Asia, Olety will be instrumental in developing and strengthening the creative capabilities in India in tandem with VMLY&R’s positioning of creating connected brands that add value for clients by harnessing creativity, technology, and culture, said the agency.

“If there is one agency that is poised to become the agency of this decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age,” said Olety, post the announcement. “I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”



Olety has also worked with Ogilvy, Leo Burnett-Malaysia, O&M India, JWT and DDB Mudra across India and southeast Asia in the past.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/bbc-event_0.jpg?itok=PyZzy9T4
Brands turn to sustainable practices, as consumers call for climate action

MUMBAI: Consumers today expect brands to take responsibility towards following sustainable practices, while being more aware of their choices. And they expect action, not just empty promises on sustainability, according to a recent BBC Global News study which revealed that 80 per cent of consumers...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632395920879.jpg?itok=h2cgXXV6
Gozoop appoints Yash Bendkhale as creative director

Mumbai Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director.  He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company. “...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632390077409.jpg?itok=QIWoKjq0
CoinDCX launches crypto learning module in sign language

Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632385038370.jpg?itok=cnGtgFJw
CoinSwitch’s latest campaign is a take on disclaimers in finance ads

Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632384087967.jpg?itok=QdCbqP7G
Madhav Sheth elevated to lead realme brand expansion in Latin America

Mumbai: Chinese smartphone brand realme has elevated its vice president (VP) and India and Europe CEO Madhav Sheth to spearhead the company's business operations in the Latin America region. Under the new designation of realme VP and India, Europe and Latin America CEO, Sheth will lead the product...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/1111.jpg?itok=0Ex1Nzun
Rajiv Gopinath named chief product & solutions officer at Publicis Groupe

Publicis Media Services bolstered its leadership team and appointed Rajiv Gopinath as chief product and solutions officer and Ajit Gurnani as chief growth officer, media services.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/bbc.jpg?itok=PY644W_g
How brands can take the sustainability leap

Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes has been seen across all major sectors, leading brands to make a conscious choice to protect the environment while catering to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/wavmaker.jpg?itok=8qhGR7A6
Wavemaker bolsters leadership team with two new appointments

Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/maverks.jpg?itok=CgQHZ9vn
The Mavericks wins communications mandate for Ultraviolette

PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required