NEW DELHI: Covid2019 has not only impacted the economy but also affected peoples’ mental well-being. Many have lost loved ones, been fired, suffered business losses, domestic violence, lived in isolation and been under great pressure and anxiety. Till a few years ago, conversation about mental health was brushed aside but in recent times, people have started paying attention in order to lead a well-balanced, happy life and increase their productivity at work.
On its fifth anniversary, Mpower has appealed to people to create a #Myndful5 space of their own. To drive awareness around this campaign, Mpower is urging netizens to showcase their unique ways of creating their personal #Myndful5 space, by posting interesting images on their social media handles. Users have been sharing activities they regularly undertake as a means to unwind and rejuvenate, in a secure space of their own, being mindful about their mental health. Whether it is through meditation/yoga, or by indulging in dance/music therapy, people have found novel ways to beat pandemic blues or recoup amidst the stress of daily life. To join the movement, users can upload a post in their comfiest spot, doing what’s most mentally rewarding for them, along with five reasons how it helps them, by tagging Mpower’s social media handles along with #Myndful5.
Mpower founder and chairperson Neerja Birla said, “There’s definitely a lot more awareness about the need for having a safe space of one’s own, but we still have a long way to go. With #Myndful5 as our theme for Mpower’s fifth anniversary, our objective is to increase this awareness and encourage more people to create such spaces, and indulge in activities that are mentally gratifying. Through wide reach of social media channels, we are hopeful of creating a community that empowers, and encourages positivity, and acts as a catalyst towards building a better tomorrow. I am really proud to share that since inception, Mpower’s numerous initiatives and interventions have reached around 50 million individuals and touched more than 10 million lives.”
Ever since the pandemic struck, Mpower has intensified its efforts to alleviate stigma around mental health and has been urging people across all age groups to come out in the open and seek help.
Since March 2020, to counter the onslaught of mental health problems, Mpower has launched a series of initiatives such as Mpower 1on1 24x7 helpline, Mpower eClinic for tier-2 towns, ‘Minds Matter’ school curriculum, Mpower Hub for training remotely located mental health professionals and mental health services for Mumbai police and healthcare workers.
Mpower has made effective use of social media by undertaking high decibel campaigns such as #SunoDekhoKaho with Amitabh Bachchan, so that mental health awareness reaches masses and creates desired impact. Amidst the lockdown, Mpower has been committed to offer uninterrupted clinical intervention using the online consultation route. In 2021, Mpower plans to expand its clinical footprint to four new cities; Kolkata, Pune, Hyderabad and Kalyan.
