MAM

Max Life is official life insurance partner for team RCB

With #ProtectionFrontFootPe, life insurer strengthens commitment towards comprehensive financial p

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/23/maxlife.jpg?itok=HrtMjlZn

NEW DELHI: Max Life Insurance Company has unveiled its latest ad campaign with Royal Challengers Bangalore. Featuring ace players of the team in a geared up avatar, the brand new television commercial (TVC) attempts to reinforce the importance of financial protection in the form of term insurance to the millennial audiences, given the uncertainties brought upon by Covid2019.

Max Life’s recent India Protection Quotient Express survey conducted in association with Kantar, revealed that only 51 per cent digitally savvy, urban Indian millennials feel financially secure during Covid2019. The survey also revealed that only 36 per cent millennials own term insurance during Covid2019. Given the uncertainties around us, term insurance is a must-have tool to ensure the financial protection of family and loved ones, making it important to fortify its awareness especially among millennials.

The zippy ad film opens up with a chat between the Royal Challengers Bangalore players. The players are seen discussing the importance of physical wellness in order to play on the front foot in the cricket field. But to ensure that one continues to play on the front foot even off-the-field, it is important to remain financially protected with a term insurance plan, the players add. Be it T20 or the year 2020, protective gear in the form of term insurance is required to safeguard loved ones against the financial risks and uncertainties of life. The ad further iterates that with Max Life’s term insurance with Covid2019 rider protection, one can continue to charge #ProtectionFrontFootPe, off the field.

The ad film ends on an encouraging note, inspired by Max Life’s flagship campaign which says - “You Are The Difference”. The same urges audiences to secure their family’s financial future because even amidst a pandemic, it is You who brings a difference to your loved ones, and they depend on you for security - both emotional and financial.

Read more news on Max Life Insurance

Moreover, to help one navigate the financial perils brought upon by Covid2019, Max Life recently launched its ‘Max Life COVID-19 One Year Term Rider, a Non-Linked Non-Participating Individual Pure Risk Premium Life Insurance Rider (UIN: 104B048V01)’ with comprehensive death and diagnosis benefits. Available at an affordable premium, a single premium the Covid2019 rider is available with non-linked products to customers looking to protect themselves against the ongoing pandemic.

Max Life director and CMO Aalok Bhan said, “Over the past few months, Covid-19 has created unique circumstances for all of us. The pandemic has not only affected us mentally and physically but also brought its own set of financial challenges. At Max Life, ensuring financial protection has always been at the heart of all endeavors. Through the means of our latest ad campaign, we want to reinforce, especially to the millennial audiences, the importance of term life insurance as the most fundamental and cost-effective form of financial protection during such times. By teaming with the dynamic team of Royal Challengers Bangalore, we aim to encourage their wider millennial fanbase to safeguard their family from life’s hardships. By staying invested in a comprehensive term insurance plan one can lead through the tough times with #ProtectionFrontFootPe.”

Déjà Vu Productions director Neelay Shah said, “I found the script to be the right balance of substance and humor which helped me deliver a positive message in the execution of the creative, a first for a life insurance brand."

Read more news on IPL

Adding to the launch, Sonal Dabral, who worked on the script said, “Like cricket, our lives too are full of unforeseen challenges and what better example of it than Covid-19. Reflecting on the need for greater financial preparedness to tide over times like these, Max Life’s latest campaign goes on to establish that in the game of life, it is imperative to gear up well by calculating risks, not just physical but also financial. It aims to inspire the audiences to embrace financial protection in the form of term insurance for the financial protection of loved ones during current times.”

In addition to the television commercial, the ad film is being effected via digital media. The campaign is being further leveraged across print mediums through a series of interesting visuals.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_181527_800_x_800_pixel.jpg?itok=A0GwKBHK
Mighty don Beardo arrives to inspire men to hone their sexiness

NEW DELHI: Men’s grooming brand Beardo launched its new digital campaign Arrival of Don Beardo featuring Bollywood actor Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo - impeccable style, confident personality, and killer looks. Each aspirational...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_174014_800_x_800_pixel.jpg?itok=EnLhLqFl
RIL Retail posts net profit of Rs 1830 crore in Q3 2020

New Delhi: Reliance Industry Limited’s (RIL) subsidiary Reliance Retail has posted net profit of Rs 1,830 crore. It grew by 88.1 per cent quarter-on-quarter. However, the revenue for the quarter ending on 31 December 2020 stood at Rs 37,845 crore. It fell by 7.9 per cent Q-o-Q. The revenue for Q2...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_161425_800_x_800_pixel.jpg?itok=cS1TD9Mw
Jio posts net profit of Rs 3,489 crore in Q3 2020

KOLKATA: Reliance Industry Limited’s (RIL) subsidiary Jio Platforms has posted net profit of Rs 3,489 crore. Its net profit grew 15.5 per cent quarter-on-quarter as its profit was Rs 3,020 crore in the last quarter. The average revenue per user (ARPU) also grew during the quarter reaching to Rs 151...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_123929_800_x_800_pixel.jpg?itok=T_SPzHNY
Glance's we new spot unlocks power of lock screen based content

Bangalore: Glance, a leading screen zero platform which provides digital content on the lock screens of smartphones, has launched its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/nba.jpg?itok=SNMYtfEl
Decathlon inks merchandising partnership with NBA

Decathlon and the National Basketball Association (NBA) have sealed a new multiyear merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/kid.jpg?itok=7WZ65tM1
Edtech ad volumes on print grew massively in 2020: TAM

Covid2019 impacted nearly every advertising medium apart from digital. Be it television, print, outdoor or experiential, ad volumes across all these mediums took a hit as the brands were uncertain about future projections at that point.

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required