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Will IPL 2021 prove to be a brand marketer's delight?

NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November.

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Myntra becomes fashion partner of Royal Challengers Bangalore

NEW DELHI: With the curtain-raiser of Indian Premier League (IPL) 2021 mere days away, brands are rushing to seal the deal with the teams in the fray. The latest to join the IPL ‘brandwagon’ is e-commerce major Myntra which has become the official fashion partner for Royal Challengers Bangalore (...

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Devdutt Padikkal bats for Eatfit

NEW DELHI: Eatfit has signed cricketer Devdutt Padikkal as its brand ambassador. This strategic association with the Royal Challengers Bangalore star will be for four years. Padikkal is the new cricketing kid on the block - a left-hand batsman, who oozes passion and confidence. He started playing...

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Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

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Max Life is official life insurance partner for team RCB

NEW DELHI: Max Life Insurance Company has unveiled its latest ad campaign with Royal Challengers Bangalore. Featuring ace players of the team in a geared up avatar, the brand new television commercial (TVC) attempts to reinforce the importance of financial protection in the form of term insurance...

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