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Khaby Lame and Dream11 come together for a fun video

The collaboration marks the International TikToker’s first with an Indian brand.

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Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame called upon people to accomplish day-to-day tasks in a straightforward manner and instead, use their brains to play on Dream11.  

The homegrown Indian brand has been one of the top IPL sponsors since 2019, and for the 2021 edition, it launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai.

In the video, Ghelani is seen sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. In his signature style, Lame picks up a fry with his fingers and eats it to express how not to unnecessarily complicate a task.

Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ echoing the brand’s message to instead use one’s intellectual might for picking a team on Dream11.

The 21-year-old Tik Toker became an internet sensation with his relatable content of pointing at obvious solutions instead of using hacks. Lame is the second most followed TikToker in the world, with over 110 million followers. 

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