Mumbai: Fintech company RapiPay on Tuesday announced a strategic partnership with Delhi Capitals (DC), becoming the team’s 'neo banking partner' for the upcoming 15th season of Indian Premier League (IPL).

As a part this association, the RapiPay brand logo will feature on the back of Delhi Capitals players’ helmets and caps. Making its debut in IPL with this partnership, the company aims to connect with millions of cricket fans across the world. RapiPay has become the first ever player in its category to partner with an IPL team for a sponsorship of this scale, according to the brand.

“It is an absolute honour that RapiPay has chosen to make their IPL debut with us – Delhi Capitals,” stated DC Interim CEO Vinod Bisht, on the association. “We are delighted to welcome them on boarding. I am confident this will be a successful partnership for both brands.”

This latest partnership reinforces RapiPay’s brand building strategy and expanded commitment to grow neo banking to the list mile in India, said the statement.

“We are excited and proud to be associated with Delhi Capitals, as it is a shared quest for success and excellence that brings us together," said RapiPay Fintech CEO Nipun Jain. "Cricket is the pulse of our nation and IPL matches are the most watched event on TV and OTT platforms in our country. Our association with Delhi Capitals will help us in boosting our brand awareness and further propel our Neo Banking initiatives pan India.”