MUMBAI: Debunking the notion that viewer fatigue might happen with India cricket taking place almost every month, the recently concluded three match Test series at home between India and West Indies averaged a TVR of 3.76 on Neo Cricket according to Tam data for c&s 4+ market.
This was much better compared to the TVR of 2.49 that the away three match Test series between the two countries had managed on Ten Cricket earlier in the year. Of course timings also played a big role in the performance in addition to the fact that the big names were present.
Not surprisingly the highest rated match this time was the drawn match in Mumbai where both teams finished on the same score. That match got a TVR of 4.36. All the three Test matches crossed a TVR of 3. This shows that if the quality of the match is good and India is doing well then viewers will tune in.
MPG India senior director R Venkatasubramanian called the delivery amazing for Test cricket. "The series had exciting cricket being played. Each match was interesting and there were turning points."He adds that the CPRP for both the India West Indies series away and at home was satisfactory.