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Havas Group acquires experiential agency Shobiz

Havas Group today announced its third acquisition in India in 2019 - Shobiz - the country’s first and most experienced experiential agency. Founded in 1982, Shobiz is regarded as a pioneer in the experiential space and has grown steadily and consistently to employ over 300 professionals across its...

MAM Digital
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Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
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News Broadcasters Federation (NBF) pushes for democratic governance, content regulation norms

The topmost executives of India’s news Industry, part of the News Broadcasters Federation (NBF) recently met in Mumbai to decide on the critical issues involving content regulation and governance within the Industry.

Television TV Channels News Broadcasting
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Content creators discuss the challenge of acquiring and maintaining OTT audiences at Vidnet 2019

MUMBAI: The fourth edition of the Indiantelevision.com’s Vidnet had a successful run of the marquee “Creators Track”, on the first day of the two-day-long video and content conclave that wrapped up on Thursday in Mumbai. The track had some of the finest creators, writers, and directors from the OTT...

iWorld Over The Top Services
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Asia's largest content creation festival, India Film Project is back with its 9th Season!

Witnessing enormous growth in building a community of content creators across the varying forms of art since its inception in 2011, Asia’s largest content creation festival, India Film Project marks it’s come back this year with season 9.

MAM Marketing MAM

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