MUMBAI: The Indian contingent added a dazzling 20 more shortlists to its tally on Day One of the Cannes Lions Festival of Creativity 2022 being held from 20 June to 24 June 2022. This is in addition to the 17 shortlists the contingent garnered earlier, taking the country’s total score to 37 shortlists so far.
Here is the breakdown of the latest shortlisted works:
Dentsu Creative’s ‘The Unfiltered History Tour’ for Vice Media bagged four more shortlists in the Digital Craft Lions.
In Entertainment Lions, ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got one shortlist.
In Film Craft Lions, ‘The Missing Chapter’ for P&G’s Whisper by Off Road Films Mumbai & Leo Burnett received three shortlists, while Care Lives On #Touch0fCare for Vicks by Memesys Culture Lab Bambolim and ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got two shortlists each. Machine Gun Mouth for Battlegrounds Mobile India by Early Man Films picked one shortlist.
In Industry Craft, ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation scored one shortlist.
In Design Lions, Unaids’ ‘Unbox Me’ by FCB India and FCB Chicago, , ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation got a shortlist each.
‘Polly the Polar Bear’ for Montessori Schools India, created by Landor & Fitch Mumbai & Paris, ‘The Missing Chapter’ for P&G’s Whisper by Leo Burnett got two shortlists each.
However, it was a no-show for the contingent in the Entertainment Lions for Music and Entertainment Lions for Sports categories.
In the earlier announcements made on Sunday, the Indian contingent picked up 12 shortlists in the categories Health and Wellness and Radio and Audio Lions. Dentsu Webchutney, DDB Mudra, Leo Burnett, and VMLY&R scored the shortlists, with the former’s The Unfiltered Historical past Tour for Vice Media harvesting upto seven shortlists. There were no Indian shortlists in the Pharma, Print and Publishing, and Out-of-home categories.
In the Health and Wellness Lions, Killer Pack for Maxx Flash and The Adeli Motion for Unipads- both by VMLY&R, and DBB Mudra’s Machine Gun Mouth for BattleGrounds Cell India got a shortlist each, even as Leo Burnett’s The Lacking Chapter for P&G India’s Whisper picked up two Shortlists.
In the Radio and Audio Lions category, Dentsu Webchutney’s The Unfiltered Historical past Tour for Vice Media picked up seven Shortlists.
Before that, VMLY&R had gained two shortlists for the Killer Pack for Maxx Flash in the Innovation Lions and the Adeli for Unipads in the Glass: Lion for Change.
BBDO India too scored a shortlist in the Glass Lions for the When we #SeeEqual, we #ShareTheLoad (Integrated) campaign it did for P&G India’s Ariel.
The Titanium Lions garnered shortlists for Ogilvy India’s Shahrukh-My ad for Cadbury Celebrations and Dentsu Webchutney’s The Unfiltered History Tour for Vice Media.
