MUMBAI: Duty free retail operator Delhi Duty Free has appointed Ignitee Digital to manage their social media campaigns and digital communication.

Through this association the retailer seeks to leverage the digital platform and build a unique brand image.

Ignitee will manage not only its consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

Delhi Duty Free had increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.

Ignitee Digital Services CEO Atul Hegde said, “We are extremely excited to create a 360 degree digital experience for Delhi Duty Free. Being India’s largest Duty free shop, we are very thrilled to leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category!”

Delhi Duty Free head of marketing Abhijit Das said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of a kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”