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HUL is top advertiser in week 47: Barc

The brands list was led by Harpic Power Plus 10X Max Clean.

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Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 (‘000s). Reckitt Benckiser (India) Ltd was second at 3426.36 (‘000s). Ponds India maintained its hold at the third spot with ad volumes of 1006.19.

Cadbury’s India Ltd, Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Lakme Lever Ltd, Colgate Palmolive India Ltd, GCMMF, and Ultratech Cement followed.

Harpic Power Plus 10X Max Clean led the brands list with ad volumes of 438.99. Ultratech Cement and Horlicks were at the second and third positions, respectively.

Lizol, Veet Men Hair Removal Cream, Amazon Prime Video, Dettol Antiseptic Liquid, Dettol Toilet Soaps, Fanta and Clinic Plus Shampoo grabbed the remaining slots.  

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