Mumbai: GoMechanic has launched a new campaign and roped in Bollywood actor Sharman Joshi as the brand ambassador. The digital marketing campaign #ShaantSharmanShaant is inspired by the everyday anxiety of cars meeting with an accident or being totaled.

The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment.

The ad film highlights various value propositions of GoMechanic, primarily convenience and ease of use, further showcasing its transparent pricing and expert services.

The advertisement begins with Sharman Joshi’s car getting rear-ended and the actor stepping out of the vehicle looking furious. He then asks the person to dance, but the ad film concludes with Sharman dancing with the simpleton and asking him not to stress about these things as it tends to happen all the time. The ad film concludes with the message that GoMechanic offers over 150 expert car services with transparent pricing, thus solving most customers’ anxiety.

GoMechanic brand strategy head Adhiraj Saksena said, “With our efficient and at-your-door services, GoMechanic has aimed to encourage hassle-free car ownership. However, we recognise and understand how any issue in your car is enough to give you anxiety. Therefore,  we believe that brands today should communicate relevant solutions to consumers while highlighting the challenges in a compelling story. This advertisement was inspired by regular road rage when people get into unnecessary fights. Through this campaign, we hope to spread the idea that anything and everything, including your car, can be fixed, so a sense of camaraderie could foster harmony.”