Mumbai: Suveer Bajaj, co-founder of independent digital advertising agency FoxyMoron and the media network Zoo Media on Thursday announced the launch of a digital publication - Man's Life which will be exclusively dedicated to men's lifestyle. 

The publication will feature internet-based video, and written content on various segments that include sports, lifestyle, auto, and entertainment. 

Popular television presenter and sports commentator Suhail Chandhok will lead the sports editorial. Consulting editor and actor Eva Pavithran will lead the lifestyle editorial, while presenter and content creator Chinmaya Sharma will be in charge of entertainment editorial.

The first phase of the publication will be a video-first content approach by creating video IPs and branded content solutions with upcoming influencers, who will act as digital brand ambassadors. The platform currently offers brand services like creating video IPs, advertiser-funded programmes, advertorials, white labelled content, affiliate marketing, native advertising opportunities, and influencer marketing.

The second phase will introduce the e-commerce aspect of the business model and the introduction of regional content.

"We observed a massive gap in advertising options exclusively for men. We thought if we have successfully built brands for our clients through the network over the years, why not create our own brand leveraging our own skills and experience? I believe that Man’s Life community will be integral in dictating the consumer journey from the discovery to the trial phase," said Bajaj. 

Man's Life sports editor Suhail Chandhok said, "Sport always brings a sense of upliftment and with everyone being home and video content consumption being at an all-time high, I’m excited about leaning on my experiences to engage with millennial and Gen-Z sports fans through relatable content and also spark some really interesting conversations." 

Man’s Life is published by Mammoth Media, the media publishing house of Zoo Media.