Mumbai: Hotstuff Media Group has joined hands with Doctors for You (DFY), an Indian humanitarian organisation to help them with their overall communication strategy and campaigns with a focus on social media. The association is part of Hotstuff’s CSR activity to help DFY to reach a wider audience and create the impact required to fight Covid-19.
DFY focuses on providing medical care to vulnerable communities during crisis and non-crisis situations, emergency medical aid to people affected by a natural disaster, conflicts, and epidemics. Hotstuff helped DFY by creating powerful social impact stories through their social media assets.
“Storytelling can do more powerful things than persuasive content. What we did was nothing in comparison to what the DFY team did on the ground. Each life-saving incident becomes a powerful story that impacts people’s lives. I am particularly glad that Hotstuff could be of aid to DFY in reaching these stories to people so that they knew about DFY and could reach out to DFY when they required them and recommend them to all communities”, said Hotstuff Media Group CEO Arun Fernandes.
The Social Media assets of DFY were revived with creative & qualitative content to click with the right set of audience and gave them the desired visibility. Twitter, Instagram, Facebook, LinkedIn were primarily utilized and engagements with the followers were created through Instagram Stories and posts. And the new audience was garnered with the help of Influencer engagement.
Macro Influencers and Celebrities such as Jhanvi Kapoor and Rannvijay Singha showed their support to DFY by sharing it on their Instagram handles. Online Fundraising events with comedians Atul Khatri and Amit Tandon were also a huge success.
Commenting on the work done by Hotstuff Doctors For You Founder Dr Ravikant Singh said, “The Covid19 crisis was unprecedented and our need for resources and volunteers grew stronger by the hour. Hotstuff, stepped in at the right moment to power our efforts with the right communication strategy and social media support that helped us garner a great response for our on-ground initiatives”.
