Mumbai: New year, new products, new campaigns - the party of 2022 seems to have only begun for Dizo, the first brand from the realme TechLife ecosystem. The brand has kick-started 2022 with the launch of its latest products, Dizo Watch R and Dizo Buds Z Pro.

Dizo has collaborated with India's tutting dance crew, Tuttix Crew, to create a digital film that showcases the Tuttix crew placing both products at the center of their art form. “Executed by White Rivers Media, the launch video is different from usual product launches,” said the brand. “It is short and crisp. It is entertaining and yet product-focused.”

Dizo India CEO Abhilash Panda said, “Creativity is at the cornerstone of Dizo’s approach to product development and marketing. And as one of India’s emerging wearables brands, we appreciate art in all forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team Dizo & White Rivers Media suggested Tuttix Crew and the concept, we knew this was it."

White Rivers Media co-founder and CEO Shrenik Gandhi said, “Our journey with Dizo has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’ holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption, and impact - which aligns perfectly well with our motto.”

With the tagline “Be Different,” the brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer.