MAM

Dentsu Marcom has launched a new TVC for Pass Pass

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/Dentsu%20Media_0.jpg?itok=_ysKH8-T

MUMBAI: The mouth freshener brand ‘Pass Pass‘ has launched a new television campaign, which targets people of all ages.

The campaign showcases people from different ages coming together which also portray a family as a new friend.

The brand creates a world that enables such moments in many different ways for all kinds of people, using different touch points in the ecosystem: social media, radio, real-world experiential engagement, and point of sale activities.

The film opens with a young woman opening the window of a car, letting the sunshine in and taking in fresh air. Then there is a young woman walking away after having opened a door, followed by a man and a woman whose hands touch as they are passing by and the woman turns around and walks away smiling. After this, a man coming up and greets a young lady who is holding a Pass Pass family pack seated with her friends. The scene cuts to a middle-aged man picking up his woman, almost suddenly, in an open field. Then there is a bunch of young men and women holding hands on a terrace and grooving to music, as one of them passes on a sachet of Pass Pass.

More people come together and connect as a young man teaches a much older woman how to ride a scooter, or youngsters bond over a bonfire and a guitar tune. The film ends with people from all age groups coming together and sharing moments over a dinner on a terrace lit by lamps.

The campaign is created by Dentsu Marcom, directed by Shashank Chaturvedi (Bob), produced by Good Morning Films and the music is composed by Anand.

The brand has used mediums like television, digital, radio and BTL activations and POP materials to promote the product.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/shree_cement.jpg?itok=bQRpn-zD
Shree Cements to honour India's Olympic winners with special gesture

With Mirabai Chanu opening the medal tally at the 2021 Tokyo Olympics, the nation waits anxiously for India to bag more medals at the world's biggest sports event.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627904348277.jpg?itok=yxLp-L-n
ixigo introduces six independent directors to the board panel

Mumbai: Online travel app ixigo on Monday announced the appointment of six independent members to its board of directors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/acko-perimeter-board.jpg?itok=g4PbFpKv
Dentsu Webchutney wins digital & social media mandate for ACKO

MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch. In four years, the insurance brand, with its entire operations...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627897161520.jpg?itok=eIcm2PmC
Manish Sharma becomes chairman and president at Panasonic India

Mumbai: Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627893405465.jpg?itok=y67oBN1h
Glad U Came wins PR mandate for Indulgeo Essentials

MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency's team will be handling brand enhancement and influencer engagement for the brand.  The agency’s key responsibilities will...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627892643357.jpg?itok=LuozW62l
Specsmakers names industry veteran S Shriram as VP, sales & marketing

Mumbai: Optical retailer Specsmakers has announced the appointment of S Shriram as vice president – sales & marketing with a deep focus on the upcoming business prospects. In his new role, Shriram will oversee store operations, business expansion and handle strategic marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/ruchikaaa.jpg?itok=IG1yKaSB
Luminous Power Technologies elevates Ruchika Gupta to CMO

Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company. According to Luminous, Gupta will now be at the helm of the marketing function and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/sab.jpg?itok=E4_-q0JQ
Genero onboards Subbaraju Alluri as MD for Asia

Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) - Asia, based in Singapore. Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627722831149.jpg?itok=22xU-7KC
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required