MAM

DAN Consult aims to deliver business objectives with major clients on board

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/09/Lalit_Bhagia.jpg?itok=HFvr6aWr

MUMBAI: DAN Consult, the consulting arm of Dentsu Aegis Network, has successfully scaled up winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s e-commerce venture), UAE’s leading e-commerce platform Noon.com, India’s leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.

DAN Consult is an integrated hub of growth consulting and marketing transformation services combining business consulting, product consulting, marketing and sales strategy, technology, data, AI, digital marketing, performance marketing and martech (marketing technology) to deliver on the business objectives of clients. The plan is to build a result focused consulting firm and fill a space today not captured by the large consulting firms or the tech companies specifically on digital growth where being hands-on is key to success.

While DAN Consult has employees dedicated to business consulting, the practice also pools entrepreneurs, leaders and CEOs internally across the DAN group and the best breed external experts who have built and scaled businesses themselves and successfully created teams on a project-by-project basis. These industry-leaders will leverage their expertise across multiple domains to not just advise on strategy, but also form campaigns, products, and infrastructure including digitisation and Artificial Intelligence or solving business problems through an innovative and disruptive process.

Lalit Bhagia has taken over as the CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati.

Bhagia and Bhargava, both ex-entrepreneurs themselves will collaborate to build and scale the DAN Consult business. Bhagia has led and built the digital growth strategy for companies like Star TV and Aditya Birla Financial Services among others. Prior to Star, he was the head – APAC at Digitas where he single-handedly built and scaled Digitas across India and Southeast Asia from scratch.

Bhagia says, “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.

Bhargava mentions, “With 1800 digital experts and the diverse talent that the network possesses, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business work as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”

“The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.” concludes Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/luminious.jpg?itok=nyXluvNK
Luminous & 82.5 Instil Hope on World Environment Day

MUMBAI:   On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, Luminous & 82.5 Communications are trying to change people’s perspectives in a simple yet thought provoking manner. In the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/watconsult.jpg?itok=smGapg7v
WATConsult partners with MindPeers to ensure mental well-being of employees

MUMBAI: Focusing on the mental well-being of employees is the need of the hour. Considering this as its highest priority, WATConsult has partnered with MindPeers a holistic science-based mental health tech platform. The brand is known to extend qualitative, affordable and measurable mental wellness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/zee.jpg?itok=L046A_t4
'Shaadi Mein Zaroor Aana' As ZEE Biskope invites viewers for 'Lagan Utsav'

When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Ogilvy.jpg?itok=fIVExEDv
Fevicol sends the people of India a message for Unlock1

As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India.  This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Sajid_Dadarkar-Ashwini_Vyas.jpg?itok=Fh6X5dus
IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Vikas%20Sharma.jpg?itok=qwMVNwWc
Magazines and in-app communication to promote Marriott's welcome-back discounts

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required